兴业银行“兴福龙”标准卡发行,开启IP时代金融服务新篇章

Product Launch - The company officially launched the "Xingfulong" series of standard cards, including debit and credit cards, covering all customer segments [1] - The "Xingfulong" series integrates cultural symbolism, technological innovation, and diverse benefits, marking a strategic upgrade in brand, product innovation, and services [1] Product Features - The "Xingfulong" debit card supports digital services such as electronic social security cards, medical insurance electronic vouchers, digital RMB wallets, and personal pension accounts [8] - The debit card also offers fee waivers for the first three domestic cross-bank ATM withdrawals per month and new card issuance or replacement fees [12] - The credit card features various promotional activities, including "New User Cashback" and "Spending Threshold Lottery," as well as special offers like "6 RMB Coffee on Tuesdays" and "Half-Price Dining on Saturdays" [9] Design and Aesthetics - The "Xingfulong" debit card series includes standard silver, gold, platinum, black gold, and private banking cards, each with unique designs reflecting the "Xingfulong" IP image [6] - The credit card series includes standard, gold, platinum (elite), and platinum (standard) cards, with designs that incorporate the company's brand genes and cultural characteristics [7][11] Environmental and Social Responsibility - The "Xingfulong" debit card promotes green financial behaviors such as online transfers and payments, and supports the application for digital cards and personal carbon accounts [15] - The credit card is made from R-PVC eco-friendly materials, partially sourced from recycled materials, reflecting the company's commitment to green finance [16] Customer Experience - Customers can apply for the "Xingfulong" cards through both offline and online channels, with the option to apply for debit and credit cards separately or as a combined "debit-credit card set" [18] - The "Xingfulong" credit card offers premium services such as domestic airport VIP services, health check-ups, and dental care for platinum cardholders [17] Brand Strategy - The "Xingfulong" IP image is deeply integrated into the company's financial products and services, aiming to enhance customer relationships and improve financial service experiences [19] - The company plans to further incorporate the "Xingfulong" IP into more financial products and services, using it as a way to convey financial warmth and create more positive experiences for customers [5]