徐家汇书院何以跃升都市文旅IP

Operational Performance and Growth - Xujiahui Academy received 2 63 million visitors in 2024, a 34% YoY increase [11] - Book borrowing and returning reached 1 32 million volumes, up 13% YoY [11] - The academy achieved double-digit growth in visitor numbers, driven by its integrated cultural-tourism-commercial-sports-exhibition model [4] Service Innovations - Launched "Cloud Study Room" online borrowing service, enabling 24-hour home delivery of books [24] - Introduced smart luggage storage with three different sizes to accommodate various needs [6][14] - Synchronized opening times at different entrances to improve reader experience [5][27] Cultural and Creative Initiatives - Released "Sweet Potato with You" badges and "Paul Potato" plush toys inspired by local history [8][19][34] - Created a diverse cultural space offering home decor, stationery, and other creative products [20][31] - Partnered with Tushanwan Museum to explore integrated library-museum operations [16] Community Engagement and Events - Celebrated its second anniversary with a "Home" themed series of activities [25] - Plans to host high-level cultural exhibitions in 2025, coinciding with significant anniversaries in Chinese cinema and architecture [32] - Will mark the 30th anniversary of the Xuhui Summer Librarian Training Program by inviting former participants to share memories [15] Strategic Positioning - Positioned as a super-connector integrating culture, tourism, commerce, sports, and exhibitions [30] - Recognized as a must-visit destination for both domestic and international tourists [17] - Serves as a model for cross-industry operations, attracting library professionals from regions like Yunnan and Guizhou [17]