“三力”并进，奋力一跳，光明乳业迈出迎新坚实步伐

Company Overview - Bright Dairy adheres to the mission of "serving the nation through dairy" and "protecting the national physique," deepening its "Fresh Leadership" strategy and driving brand growth through diversified development paths [1] - As a leading domestic high-end dairy product company, Bright Dairy aims to cultivate new productive forces, enhance market competitiveness, and contribute to the sustainable and high-quality development of the industry [1] Innovation and Technology - Bright Dairy leverages its national key laboratory to drive technological innovation, focusing on meeting national and consumer needs and promoting the industrial transformation of research results [2] - The company has established a leading domestic lactic acid bacteria resource library and launched a series of market-leading products [2] - In 2024, Bright Dairy introduced over 40 new products, covering multiple categories such as milk, yogurt, and nutritional products, to meet diverse consumer needs [9] - The company launched the "Bright Yoube 5.0 Ultra-Fresh Milk" with 300mg/l of active immunoglobulin and 170mg/100ml of native calcium, 41.6% higher than the international standard of 120mg/ml [4] - Bright Dairy employs advanced NF+MF membrane technology to concentrate nutrients, reduce sodium content, and offer high-nutrition, low-burden products [4] Brand and Marketing - Bright Dairy emphasizes its "Fresh Vitality" brand characteristic, reflecting its leadership and innovation in the dairy industry [3] - The company integrates cultural innovation into marketing, collaborating with cultural institutions like the Shanghai Museum and participating in events such as the Shanghai International Art Festival [6] - Bright Dairy engages in sports marketing, leveraging events like the Paris Olympics and Shanghai Tennis Masters to enhance brand influence [18] - The company also explores digital assets, combining traditional culture with cutting-edge technology to create innovative digital products [12] Sustainability and Social Responsibility - Bright Dairy pioneered a nationwide milk carton recycling program, expanding to plastic bottle recycling and covering 90 cities by 2024, with over 992,000 cartons recycled and 580,000 participants [8] - The company launched the "Bright Warmth Yunnan Children" charity project, donating milk and children's growth formula to support rural revitalization in Yunnan Province [8] - Bright Dairy's "Community Love Initiative" involved distributing high-quality fresh milk to residents, fostering a win-win interaction between the company and the community [10] Future Outlook - Bright Dairy plans to continue upgrading products and services, focusing on innovation and craftsmanship to create higher-quality dairy products [17] - The company aims to strengthen its brand through cross-border collaborations and cultural dissemination, building a unique core brand asset [17] - Bright Dairy is committed to fulfilling its new mission in the era of comprehensive revitalization of China's dairy industry [19]