在乳制品供需结构矛盾突出的背景下，企业正通过产品创新、适配消费者新需求与情绪价值寻求突破。 2026年1月27日，"跃马迎新，一路光明"光明乳业迎新发布会在上海博物馆举行。发布会上，光明乳业 正式发布马年焕新系列和上海限定——"梧桐树下"享浓上海鲜牛奶。值得关注的是，光明乳业发布了其 在自有知识产权菌株转化应用、高端发酵乳、功能性牛乳三大领域的创新成果。 其中，优倍肌骨鲜牛乳添加初乳碱性蛋白（CBP）、β-羟基-β-甲基丁酸钙（Ca-HMB）、透明质酸钠三 大功能性物质，满足消费者对活性营养、功能性健康的核心需求。 据介绍，光明乳业已实现多株自有专利菌株在产品中成功转化，依托光明菌好酸奶项目载体，其新增了 两株医用菌株，长双歧杆菌BD3150成功应用于如实酸奶系列，既保留产品的原始风味和营养，又打上 了自有的技术标签；鼠李糖乳酪杆菌KF7则落地其成人健能风味发酵乳，精准匹配成人健康肠道的需 求。 除了酸奶，在营养品与奶粉品类，健能护卫幽益生菌产品创新采用卷曲乳杆菌BD7837，强化胃部健康 防护；而嗜睡奶粉则创新添加了唾液链球菌嗜热亚菌BD9818，靠天然助眠打造差异化优势。 近几年，传统液态奶等产品的消费需 ...

2020-2025年中国乳制品产量统计图 相关报告：智研咨询发布的《2026-2032年中国乳制品行业市场运营态势及投资前景趋势报告》 知前沿，问智研。智研咨询是中国一流产业咨询机构，十数年持续深耕产业研究领域，提供深度产业研 究报告、商业计划书、可行性研究报告及定制服务等一站式产业咨询服务。专业的角度、品质化的服 务、敏锐的市场洞察力，专注于提供完善的产业解决方案，为您的投资决策赋能。 根据国家统计局数据显示：2025年12月中国乳制品产量为267万吨，同比下降1.8%；2025年中国乳制品 累计产量为2950.3万吨，累计下降1.1%。 上市企业：伊利股份（600887）,光明乳业（600597）,三元股份（600429）,新乳业（002946）,皇氏集团 （002329）,燕塘乳业（002732）,庄园牧场（002910）,品渥食品（300892） 数据来源：国家统计局，智研咨询整理 ...

自2026年元旦入驻中国乳业博物馆以来，"米克"凭借这一独特优势迅速成为亲子打卡热点，有效提升了博物馆的参观趣味性与体验感。据介绍，"米克"搭载 先进的硅光动语多模态模型，具备强大的视觉理解与认知能力，可像人类一样灵活完成行走、跑动、转身等动作。除了出色的运动性能，"米克"的核心优势 更体现在深厚的"乳业知识库"与高效的智能交互能力上。它可提供专业的双语导览服务，清晰解读中外乳业发展历程、光明乳业百年变迁，同时能针对"一 滴奶的冒险旅程"等核心展区内容展开沉浸式讲解，从奶源培育到生产加工的全流程知识，均能娓娓道来、精准传递。 作为光明乳业全产业链文旅融合项目的重要组成部分，"米克"的应用标志着乳业文化展示向智能化、数字化迈出关键一步。该项目以"从牧场到餐桌"为主 线，整合光明新鲜牧场、华东中心工厂与中国乳业博物馆三大核心场景，构建集奶源溯源、智能制造、历史传承与科学普及于一体的沉浸式乳业文化教育平 台。 光明乳业有关负责人表示，未来将持续深化"科技+文化+产业"融合发展路径，依托人工智能、大数据等前沿技术，不断提升乳品全链条透明度与消费者信 任度，切实履行国有乳企保障国民营养健康、弘扬中华乳业文化的责任使命。 ...

Core Viewpoint - The main task for dairy companies in the new year is to overcome declining performance, with many companies announcing profit warnings due to intensified market competition and weak consumer recovery. Companies are shifting towards scenario marketing and functional products to rebuild differentiated competition and seek new market growth [2]. Market Competition - The competition in the dairy market is intensifying, with traditional subscription models facing challenges from supermarkets, e-commerce, and instant retail offering lower-priced fresh milk. For instance, the price of mainstream low-temperature fresh milk is around 9 to 11 yuan for 900ml, while supermarket private labels can go as low as 7 to 8 yuan [4][5]. - Data from Nielsen IQ indicates that from January to November 2025, the growth rate of the domestic dairy market declined by 8.8%. Major dairy companies like Yili, Mengniu, and Guangming reported varying degrees of performance decline in their Q3 reports, with net profits remaining negative despite some recovery efforts [5]. Shift Towards Scenario and Functional Products - Since 2023, growth in the domestic dairy sector has primarily been driven by product structure upgrades, including increased protein content and a shift from ambient to low-temperature products. However, product homogenization continues to pose challenges, particularly in the low-temperature fresh milk segment, leading to price wars [7]. - Companies are focusing on rebuilding differentiation through high-value products and innovations in scenario-based and functional offerings. For example, Guangming Dairy has launched products targeting fitness enthusiasts and specific health needs, such as high-protein yogurt and functional probiotics [8][10]. - Yili's management emphasizes a transition from volume-driven growth to quality-driven growth, with structural growth being influenced by rising health awareness and demand for diversified dairy products in high-tier cities. The adult nutrition market is projected to exceed 300 billion yuan by 2030, indicating significant potential for differentiated product categories [9]. Innovations and Market Strategies - Scenario-based products are a key focus for dairy companies, aiming to attract consumers by leveraging emotional value. For instance, Guangming Dairy introduced a product inspired by local cultural symbols, while San Yuan rebranded its fresh milk to emphasize local identity and freshness [10]. - Despite ongoing fierce competition in traditional liquid milk products, the shift towards functional and scenario-based innovations is seen as a way for companies to escape price competition and align with the growing trend of family nutrition [10].

Core Insights - The beverage and dairy sector experienced a rise of 0.51% on January 28, with Liziyuan leading the gains [1] - The Shanghai Composite Index closed at 4151.24, up 0.27%, while the Shenzhen Component Index closed at 14342.9, up 0.09% [1] Sector Performance - Liziyuan (605337) closed at 13.56, up 5.85% with a trading volume of 388,600 shares [1] - Sanyuan (600429) closed at 5.45, up 4.21% with a trading volume of 482,000 shares [1] - Dongpeng Beverage (605499) closed at 254.51, up 3.54% with a trading volume of 47,700 shares [1] - Other notable performers include Weiwe (600300) up 1.65% and Qishi Dairy (920786) up 1.18% [1] Capital Flow - The beverage and dairy sector saw a net inflow of 1.51 million yuan from institutional investors, while retail investors contributed a net inflow of 12.8 million yuan [2] - However, there was a net outflow of 129 million yuan from speculative funds [2] Individual Stock Capital Flow - Liziyuan had a net inflow of 62.55 million yuan from institutional investors, but a net outflow of 17.26 million yuan from speculative funds [3] - Yili (600887) saw a net inflow of 33.78 million yuan from institutional investors, but a significant net outflow of 71.72 million yuan from speculative funds [3] - Sanyuan (600429) had a net inflow of 22.36 million yuan from institutional investors, while retail investors experienced a net outflow of 27.12 million yuan [3]

本报讯 （记者梁傲男）1月27日，"跃马迎新，一路光明"光明乳业（600597）迎新发布会在上海博物馆 东馆启幕。 发布会上，光明乳业向与会嘉宾呈现了其在科技创新、文旅融合、老字号焕新、服务升级等领域的重磅 创新成果，并发布马年焕新系列和上海限定——"梧桐树下"享浓上海鲜牛奶，以多元布局开启高质量发 展全新篇章。 多元布局赋能高质量发展 中国农垦乳业联盟专家组组长宋亮表示，此次发布会集中展现了光明乳业在科技创新、文旅融合、老字 号焕新、服务升级等领域的系统性布局，其战略意义有三个：一是，科技创新夯实产品力，构建差异化 壁垒；二是，光明乳业文旅融合与老字号焕新：激活品牌文化资产，拓展消费场景；三是，光明乳业服 务升级与多元布局：从产品到生态，打造全产业链竞争力。 城市限定焕新海派情怀 作为根植于上海的百年乳企，光明乳业早已融入这座城市的文化肌理，成为镌刻在上海人记忆深处的味 觉印记。用一杯奶，敬一座城，是2026开年光明乳业献给上海最诚挚的问候。 发布会上，光明乳业重磅首发上海限定款匠心之作——"梧桐树下"享浓上海鲜牛奶，以海派文化为底 蕴，以极致新鲜为标准，打造专属上海的城市味觉名片。 "梧桐树下"享浓上海鲜 ...

Core Insights - The dairy industry is facing performance challenges due to homogenization leading to price wars, with companies struggling to maintain profitability as they adapt to changing market conditions [1][3] Market Competition - The competition in the dairy market is intensifying, with a notable decrease in subscription customers for companies like San Yuan, attributed to rational consumer spending and aggressive pricing from supermarkets and e-commerce platforms [2][3] - The price of mainstream low-temperature fresh milk ranges from 9 to 11 yuan for 900ml, while private label products can be as low as 7 to 8 yuan for the same volume, highlighting the fierce price competition [2] Industry Performance - Data from Nielsen IQ indicates an 8.8% decline in the growth of the domestic dairy market from January to November 2025, reflecting insufficient consumer demand [3] - Major dairy companies, including Yili, Mengniu, and Guangming, reported varying degrees of performance decline in their Q3 reports for 2025, with net profits remaining negative despite some operational adjustments [3] Product Innovation and Differentiation - Post-2023, growth in the dairy sector is primarily driven by product structure upgrades, focusing on enhancing nutritional content and transitioning from ambient to low-temperature products, although homogenization remains a challenge [4] - Companies are increasingly focusing on creating differentiated, high-value products through scenario-based and functional innovations to escape the price competition trap [4][7] - Guangming Dairy has introduced several innovative products targeting specific consumer needs, such as high-protein yogurt for fitness enthusiasts and functional probiotics for health management [5][6] Future Trends - The dairy industry is shifting from a growth-focused model to one that emphasizes diversification and precision nutrition, driven by rising health awareness among consumers [6] - The market for adult nutritional products is projected to exceed 300 billion yuan by 2030, indicating significant growth potential in differentiated product categories [6] - Scenario-based products are becoming a key focus for companies, aiming to leverage emotional value to attract and retain customers in a competitive market [7]

2026年1月27日，"跃马迎新，一路光明"光明乳业迎新发布会在上海博物馆东馆盛大启幕。发布会上，光明乳业向与会嘉宾全景呈现了其在科技创新、文旅 融合、老字号焕新、服务升级等领域的重磅创新成果，并正式发布马年焕新系列和上海限定——"梧桐树下"享浓上海鲜牛奶，以多元布局开启高质量发展全 新篇章。 上海市委宣传部副部长、市国资委副主任黄斌兵，上报集团党委副书记、总经理、副社长胡明华，上海市文化和旅游局党组成员、上海博物馆馆长褚晓波， 光明食品集团党委书记、董事长是明芳，光明食品集团党委副书记、总裁徐子瑛，光明食品集团党委副书记朱晨红，光明食品集团副总裁陆骏飞，光明乳业 党委书记、董事长黄黎明，光明乳业党委副书记、总裁贲敏等领导嘉宾及媒体伙伴、经销商代表、消费者代表出席发布会，共同见证这一鲜活焕新时刻。 多元布局赋能高质量发展，全维焕新擎画品牌新篇 作为光明乳业开年首场重磅发布会，光明乳业不仅带来了产品端的创新成果，更在民生服务、品牌焕新、文旅融合等领域多元布局，开启2026年高质量发展 新征程。光明乳业党委书记、董事长黄黎明在致辞中表示，2025年，光明乳业于机遇与挑战中坚守初心、勇毅创新，以新质生产力筑牢高质量 ...

光明乳业党委书记、董事长黄黎明表示，"新的一年，光明乳业将持续加码科研创新投入，深化全产业 链布局，以更优质的产品、更贴心的服务，回应消费者对美好生活的多元期待，让更多人感受美味与健 康的快乐"。 北京商报讯(记者孔文燮)1月27日，光明乳业（600597）正式发布马年焕新系列和上海限定——"梧桐树 下"享浓上海鲜牛奶，同时正式推出"爱TA就为TA订奶吧2.0"。据了解，"梧桐树下"享浓上海鲜牛奶以上 海城市文化符号"梧桐树"为创作灵感，"享浓"二字既诠释了鲜奶本身的香浓醇厚口感，又取上海话"想 侬"谐音，承载着申城的美好记忆。同时，新品的奶源来自上海规模最大的国家级核心育种场——金山 廊下城市牧场，由全球规模最大的乳品单体工厂——上海华东中心工厂生产，两大基地相距仅1小时车 程，大大缩短供应链距离。 此外，光明随心订在去年首创送奶上门方式"爱TA就为TA订奶吧"的基础上，再度升级服务体验，以电 子心意奶卡的方式让爱意传递更便捷、更精准。 ...

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：600597 证券简称：光明乳业 公告编号：临2026-008号 重要内容提示： ● 本次会议是否有否决提案：无 一、会议召开和出席情况 (一)股东会召开的时间：2026年1月26日 (二)股东会召开的地点：上海市闵行区合川路2680号1楼多功能厅 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： ■ (四)表决方式是否符合《公司法》及《公司章程》的规定，会议主持情况等。 光明乳业股份有限公司 2026年第一次临时股东会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 本次股东会现场会议由董事长黄黎明先生主持，采用记名投票方式对提案进行表决，符合《公司法》及 《公司章程》的规定。 (五)公司董事和董事会秘书的列席情况 1、公司在任董事7人，列席7人。 2、公司董事会秘书沈小燕女士出席本次股东会,董事候选人、高级管理人员列席本次股东会。 二、提案审议情况 (一)非累积投票提案 1、提案名称：《关于选举张宇桢女士为公司普通董事的提案》 审议结果 ...