ZSCBGCL(000715) 证券时报网·2025-01-02 17:58Core Insights - The opening of the Shenyang Zhongxing Dinosaur Museum marks the first dinosaur-themed professional museum located in a commercial center in China [1][2] - The museum features a 3.0 version composite model, integrating cultural tourism and commercial elements, and aims to provide an immersive educational experience [2][3] Group 1: Museum Features and Offerings - The museum spans nearly 3,000 square meters and utilizes advanced digital interaction technology to create a multi-layered, interactive exhibition space [2] - Visitors can experience over 10,000 restored prehistoric life scenes and view more than 300 rare paleontological fossils, showcasing the diversity of ancient life in the Liaoning region [2] - The museum's unique exhibition methods and interactive experiences aim to combine entertainment with education, making learning more engaging [2][3] Group 2: Economic and Cultural Impact - The museum serves as a new landmark for the Liaoning region, integrating culture, education, and entertainment, thus driving regional economic development and cultural tourism [3] - The rise of cultural IP marketing has led Zhongxing Commercial to create a distinctive dinosaur IP, enhancing its market presence and consumer recognition [4] - The museum is expected to attract family visitors and tourists, contributing to increased foot traffic and consumption in the Zhongxing commercial area and the broader Northeast region [5][6] Group 3: Future Plans and Growth Potential - Zhongxing Commercial plans to launch a series of related merchandise to extend the immersive experience for visitors and capitalize on the dinosaur IP [4] - The company is considering replicating the museum model in other regions based on operational success, which could further enhance the influence of the dinosaur IP and stimulate local cultural tourism [4] - The museum is positioned to become a popular destination during holiday seasons, potentially boosting the cultural influence of Shenyang and the Northeast region [6]