Core Insights - Wei Xue, a prominent internet celebrity, has made a strong comeback in live streaming, achieving impressive sales figures [1][2] - In December 2024, Wei Xue ranked third on Douyin's influencer sales leaderboard, surpassing competitors like Dongfang Zhenxuan [2] - The majority of Wei Xue's sales come from skincare products, with significant contributions from brands like Yestar [2] Sales Performance - Wei Xue conducted 13 live streams in the last 30 days, averaging over 5 million viewers per session and generating sales between 25 million to 50 million yuan, totaling over 300 million yuan [1] - In December, her estimated monthly income from live streaming could reach between 60 million to 90 million yuan, based on typical commission rates of 20% to 30% for beauty products [2] - The Yestar brand, associated with Wei Xue, accounted for 97.5% of the total sales from related live streams in the past month [2] Background and Influence - Wei Xue is recognized as an "early internet celebrity," having gained fame around 2010 through her personal life and fashion sense [3] - Her unique aesthetic has influenced many young women seeking fashion trends during the early days of social media [3] Business Structure - Wei Xue claims to operate her live streaming business independently, but the actual ownership and management structure appears more complex [4] - The company associated with her, Hangzhou Xueying Fanxing Cultural Media Co., Ltd., is fully owned by Chen Kaiyao, with no direct ties to Wei Xue [4] - Wei Xue is linked to two companies, holding a 99.9% stake in Shanghai Xuexueya E-commerce Co., Ltd., while another company she controlled has been dissolved [4]
力压东方甄选，单月直播带货超3亿元！“初代网红”韦雪归来