Core Insights - Creative Realities, Inc. has launched AdLogic CPM+, a campaign planning and management platform designed for in-store retail media networks, offering integrated and flexible solutions for advertisers and publishers [1][2][3] Product Features - AdLogic CPM+ addresses the complexities of in-store retail media networks, enhancing campaign performance, cost-efficiency, and scalability while eliminating the need for fragmented third-party systems [2][4] - The platform combines programmatic capabilities with a user-friendly interface, simplifying campaign execution and improving targeting precision [2][4] Strategic Positioning - The launch of AdLogic CPM+ positions Creative Realities as a comprehensive solution provider in the evolving retail media landscape, equipping brands to maximize their in-store advertising ROI [3][6] - The platform allows publishers to create private marketplaces, reducing reliance on third-party intermediaries and maximizing revenue retention [4][6] Key Capabilities - Dynamic campaign management allows planning based on various parameters such as impressions, budgets, and targeting [5] - Advanced targeting features leverage location-based data and audience segmentation to optimize campaign reach [5] - Real-time reporting provides detailed analytics for performance monitoring and ROI measurement [5] Industry Context - The retail media landscape is rapidly changing, and AdLogic CPM+ represents a significant advancement for brands aiming to enhance their advertising effectiveness [3][6] - The platform is set to be showcased at the National Retail Federation (NRF) 2025 event, highlighting its importance in the industry [7]
Creative Realities Launches AdLogic CPM+, Delivering a Unified Solution for In-Store Retail Media Networks