Chrysler sales have shrunk 80% in two decades. Here's how executives plan to bring it back

The heyday of Chrysler appears long gone.A series of mergers has turned the once-ubiquitous Chrysler Corporation into a piece of the larger Euro-American automaker Stellantis. Once a relatively diversified brand, with sedans, SUVs, and even a convertible, Chrysler now has only two models, both of them different versions of the same minivan.The Chrysler brand sold nearly 600,000 vehicles in 2005. In 2024, it sold fewer than 125,000 — an 80% decline in two decades."Chrysler as a brand has been very, very, und ...