Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending

Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows.However, the company said in a report issued Monday (Jan. 6), high rates of returns could hinder the overall profit margins on the $1.2 trillion in global sales.“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” Caila Schwartz, director of consumer insights at Salesforce, said in a Monday news release.“Retailers who have emb ...