Disney Bolsters Live-Event Advertising Efforts, Unveiling Key Partnerships And Certification Program

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports. Google’s Display & Video 360, The Trade Desk, and Yahoo DSP are the first demand-side platforms to be certified by Disney. Magnite is the only third-party supply-side partner at launch.  Disney made the announcement at CES in Las Vegas, where is getting set for its annual Tech + Data Showcase on Wednesday. Th ...