Apple Says Siri Data Used Only to Improve Voice Assistant

Apple reportedly said Monday (Jan. 6) that data collected by its voice assistant, Siri, is used only to improve the product and has never been used for marketing or sold to others.The company said this after agreeing last week to pay $95 million to settle a privacy lawsuit, 9to5Mac reported Monday.“Siri has been engineered to protect user privacy from the beginning,” Apple told 9to5Mac, per the report. “Siri data has never been used to build marketing profiles and it has never been sold to anyone for any pu ...