Nvidia releases gaming chips for PCs, tapping AI features from data center GPUs

Nvidia's New Chip Announcement - Nvidia unveiled new GeForce RTX 50-series chips for desktop and laptop PCs, utilizing the Blackwell architecture, which also powers its fastest AI processors for servers and data centers [1][2] - The new chips will be pre-installed in computers priced between $550 and$2,000, with laptops featuring these chips set to start shipping in March [2] - The announcement was made at CES in Las Vegas, where CEO Jensen Huang highlighted the integration of the Blackwell architecture into laptops [2] Nvidia's Market Position and Historical Context - Nvidia, with a market cap exceeding $3.5 trillion, has transitioned from being primarily a gaming company to a dominant player in the AI chip market [3][4] - The company's first chip in 1999 was designed for 3D gaming, but its focus has shifted significantly towards AI and data center applications [3] - In the quarter ending October, gaming sales accounted for less than 10% of Nvidia's total revenue, while data center chips contributed 88% [4] Industry Focus and Consumer Products - Despite the shift towards AI, Nvidia continues to cater to the gaming market, as evidenced by the new GeForce RTX 50-series chips announced at CES [5] - The Consumer Electronics Show (CES) remains a platform for consumer products, and the new chips are primarily intended for gaming [5]