IAS LAUNCHES AI-DRIVEN TOTAL MEDIA PERFORMANCE™ SOLUTION TO MAXIMIZE RETURN ON INVESTMENT FOR GLOBAL ADVERTISERS

Total Media Performance Unites Media Quality Insights with AI-Powered Optimization for End-to-End TransparencyNEW YORK, Jan. 7, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS's industry-leading media quality signals with in-flight optimization. IA ...