Integral Ad Science (IAS) Prnewswire·2025-01-07 12:00Core Insights - Integral Ad Science (IAS) has launched its AI-driven Total Media Performance (TMP) solution, aimed at enhancing campaign outcomes by integrating media quality signals with in-flight optimization [1][2] - TMP provides advertisers with tools to optimize media investments, reduce waste, and improve performance while safeguarding brand equity in a fragmented digital media landscape [3][4] Company Overview - IAS is a leading global media measurement and optimization platform that focuses on delivering actionable data to improve return on ad spend for advertisers and yield for publishers [5] - The company's mission is to establish itself as the global benchmark for trust and transparency in digital media quality [5] Product Features - TMP combines media quality and cost insights, offering advertisers supply chain transparency to optimize towards the most efficient media for superior outcomes [7] - The solution includes dynamic performance profiles that allow advertisers to adjust campaigns mid-flight, enhancing reach and performance through privacy-safe contextual targeting [7] Financial Impact - By reallocating spend towards higher-quality paths, IAS has demonstrated a 25% decrease in cost per conversion and a 33% decrease in the cost of a quality impression for a leading global technology brand [4]