American Rebel Light Beer ROCKED NASHVILE at their Successful Launch Party at the Iconic KID ROCK’S BIG ASS HONKY TONK ROCK ’n’ Roll Steakhouse.

Core Viewpoint - American Rebel Holdings, Inc. successfully launched its American Rebel Light Beer on December 17, 2024, at Kid Rock's Big Ass Honky Tonk and Rock 'n' Roll Steakhouse in Nashville, celebrating its patriotic branding and values [1][2][3]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from primarily designing and marketing branded safes and personal security products to the beverage industry with the introduction of American Rebel Beer [6]. - The company also produces branded apparel and accessories, expanding its product offerings beyond beverages [6]. Product Details - American Rebel Light Beer is a domestic premium light lager produced in partnership with AlcSource, emphasizing exceptional quality and patriotic values [5]. - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," appealing to a specific consumer demographic [5]. Launch Event Highlights - The launch event featured performances by American Rebel CEO Andy Ross and other artists, creating an energetic atmosphere that resonated with attendees [2][3]. - The event attracted a diverse crowd, including celebrities from various fields, enhancing the brand's visibility and appeal [2]. Customer Engagement - Post-launch, the company has observed continued enthusiasm for American Rebel Light Beer, with customers regularly celebrating its patriotic themes at Kid Rock's venue [4].