IBM Study: AI Spending Expected to Surge 52% Beyond IT Budgets as Retail Brands Embrace Enterprise-Wide Innovation

The report found that 81% of surveyed executives and 96% of their teams are already using AI to a moderate or significant extent  Executives indicate they want to expand into more sophisticated AI use cases, such as integrated business planning where they plan to increase usage by 82% in 2025NEW YORK, Jan. 7, 2025 /PRNewswire/ -- A new global study from the IBM (NYSE: IBM) Institute for Business Value found that surveyed retail and consumer product executives are dramatically shifting their focus toward ar ...