McDonald's Launches McValue Program, Slate of New Promotions

Key TakeawaysMcDonald's new "McValue" program launches Tuesday, with an extension of the $5 meal deal that started last year and a new "buy one, add one for $1" promotion.The chain launched its value efforts last year after executives said customers tired of inflation had started to pull away from McDonald's.The launch of the new promotion will also come with partnerships with other brands to give customers benefits such as free YouTube TV or subscriptions to Match Group's Tinder. McDonald's (MCD) is launch ...