Sony Group(US:SONY) Benzingaยท2025-01-07 22:03Core Insights - Sony Group Corp is expanding into the electric vehicle sector with its AFEELA brand, developed in partnership with Honda Motor Company, aiming to leverage its technological expertise in entertainment and mobility [1][2][5]. Group 1: Product Details - The AFEELA 1 is a four-door sedan set for production in Ohio, with sales starting in California in 2025 and first deliveries expected in mid-2026 [3]. - The starting price for the AFEELA 1 is $89,900, which includes a three-year subscription to certain features, with a higher trim (AFEELA 1 Signature) priced at $102,900 [3][4]. - The vehicle boasts an estimated driving range of 300 miles and compatibility with the Tesla Supercharging Network in the U.S. [4]. Group 2: Market Positioning - Sony Honda Mobility aims to create vehicles that enhance the connection between people and mobility, focusing on interactive features and advanced technology [5]. - The AFEELA 1 includes Advanced Driver Assistance Systems and a unique entertainment concept, allowing for customized sound systems and displays for each seat [6]. - The pricing strategy suggests targeting consumers who prioritize entertainment and technology over cost and battery range [8]. Group 3: Competitive Landscape - The electric vehicle market is highly competitive, and while Sony has a strong background in technology, it faces challenges in appealing to consumers who may prefer lower-priced models [7]. - Sony's stock performance reflects a positive trend, closing at $20.91, up 13% over the past year, indicating investor confidence in its diversification into electric vehicles [8].