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索尼2000万卖掉的IP,Netflix赚翻了,《猎魔女团》背后是万亿虚拟偶像市场
3 6 Ke· 2025-09-05 12:51
你的下一个偶像,可能不是真人 We're golden, we're unstoppable(我们闪耀如金,势不可挡)…… 如果你在过去几个月刷到过这句歌词,那你⼀定知道,娱乐业的天,可能要变了。 ⼀⾸名为《Golden》的歌曲,伴随着动画电影《K-POP:猎魔⼥团》(K-Pop: Demon Hunters)的病毒式传播,不仅洗脑了全球数亿观众,更将电影中名 为HUNTR/X的虚构女子组合,送上了现实世界音乐榜单的王座。 △ 《K-POP:猎魔⼥团》捧红了两个虚拟组合HUNTR/X和Saja Boys HUNTR/X与⽚中的对⼿男团Saja Boys⼀起,在全球⾳乐榜单上掀起了⼀场⻛暴,其势头甚⾄超越了BTS和BLACKPINK等现实世界中的顶级偶像团体。 △ HUNTR/X现在是Spotify上人气最高的女性K-Pop组合,超越了BLACKPINK 在大家争相解读这一文化现象时,可能很多人忽略了一点——这部爆款作品背后,还隐藏着许多商业秘密。 索尼影业当年将《K-POP:猎魔女团》卖给Netflix,净赚约2000万美元,却可能错失了⼀个价值数十亿美元的超级IP。 捡到宝的Netflix正积极与索尼商谈续 ...
这部动画电影成网飞史上最卖座电影
财富FORTUNE· 2025-09-01 13:06
Core Viewpoint - Netflix's animated film "K-POP: The Demon Hunter Girl" has become a record-breaking success, surpassing previous viewing records and generating significant revenue opportunities for the company, while highlighting a missed opportunity for Sony Animation [2][5][8]. Group 1: Record-Breaking Success - "K-POP: The Demon Hunter Girl" has achieved 236 million views, making it Netflix's most-watched film ever, surpassing "Red Notice" which had 230.9 million views [2][6]. - The film's soundtrack features four songs that simultaneously entered the Billboard Hot 100 top ten, a first in the chart's 67-year history [3][4]. - The film has maintained its position at the top of Netflix's movie chart for ten consecutive weeks, adding 25.4 million views in the latest week alone [4][6]. Group 2: Financial Implications for Sony - Sony Animation invested approximately $100 million in the production of "K-POP: The Demon Hunter Girl," but is expected to earn only about $20 million in profit from the film, a small fraction of its potential value [5][7]. - A distribution agreement made in 2021 allowed Netflix to retain all rights and profits from the film, limiting Sony's financial returns despite the film's success [5][7]. - Sony's CFO acknowledged the company's struggle to develop original IP, which makes the loss of this successful franchise particularly painful [7][8]. Group 3: Future Prospects - Initial discussions for a sequel have begun between Netflix and Sony, indicating the commercial potential of the franchise [8]. - The success of "K-POP: The Demon Hunter Girl" could lead to various revenue streams for Netflix, including films, series, merchandise, and live experiences, while Sony may miss out on these opportunities [8].
索尼与腾讯:台上共舞,台下较劲
Xin Lang Cai Jing· 2025-09-01 07:57
根据腾讯最新发布的2025年Q2财报,《三角洲行动》在7月的日活跃用户已突破2000万大关,位居中国 游戏市场日活跃用户规模前五,流水则更是高居前三。 8月19日,腾讯终于把近一年来在PC与手机上风光无限的《三角洲行动》搬上了PlayStation 5和XBOX Series X|S两大主机平台。 被索尼寄予厚望的《星鸣特攻》是其GaaS战略受挫的缩影 对于索尼、微软这样的平台巨鳄,GaaS也同样是近年转型的重点方向:微软斥资750亿美金收购动视暴 雪,正是看中《使命召唤》与《魔兽世界》这样具有长线运营能力的IP与产品。索尼也不甘落后,早在 2022年,时任索尼互动娱乐CEO Jim Ryan就宣布,将在2026财年前推出12款GaaS游戏,试图在买断制 游戏之外寻求新的增长点。 然而索尼自己的GaaS之路屡屡受挫。 2024年8月,索尼开发长达八年、成本上亿美元的《星鸣特攻》上线不到2周就宣告关服,其在Steam的 同时在线最低只有可怜的20人出头。紧接在《星鸣特攻》之后,原定在2024年9月底上线的《失落星 船:马拉松》也宣布延期至2025财年,但外界仍不看好这款游戏的前景。 同时结合多个三方测算数据,几 ...
索尼新掌机「抄袭」Switch,能成为下一个 PSP 吗?
3 6 Ke· 2025-08-30 16:37
Core Insights - The gaming console market is experiencing significant developments in 2023, with major players like Nintendo, Microsoft, and Sony making notable announcements and product launches [1] - Sony is set to release the next-generation PS6 and a new handheld console, the PS handheld, with expected launch dates between late 2027 and mid-2028 [1][3] Group 1: Sony's New Handheld Console - The PS handheld is designed to be a high-performance gaming device, featuring an AMD APU with 16 RDNA 5 GPU cores and 4 Zen 6 CPU cores, built on TSMC's 3nm process [3][5] - The handheld is expected to support up to 48GB of RAM, with a minimum of 24GB recommended for optimal performance, particularly for modern game engines [5][9] - Pricing for the PS handheld is projected to be between $399 and $499, making it competitively priced against the Switch 2 and ROG Xbox Ally [11][9] Group 2: Performance and Features - In docked mode, the PS handheld's rasterization performance is estimated to be 50-75% of the PS5, while its ray tracing performance could be 1.3-2.6 times better than the PS5 [9][11] - The handheld will feature a 1080P display with a refresh rate of 60Hz or 120Hz, and will include a "docked mode" to enhance performance further [7][9] - The PS handheld aims to provide backward compatibility with PS5 and PS4 games, although it may struggle with larger PS6 titles without streaming services or optimized versions [9][25] Group 3: Competitive Landscape - The PS handheld will compete with other devices like Valve's Steam Deck 2 and Microsoft's Xbox PC handheld, both expected to launch around the same time [15][28] - Sony's strategy focuses on attracting existing PS4 users to upgrade to the new handheld, which is better suited for playing PS4 games [25][23] - The gaming market is becoming increasingly fragmented, with mobile gaming and short-form content posing significant competition to traditional console gaming [19][21]
索尼新掌机“抄袭”Switch,能成为下一个PSP 吗?
Hu Xiu· 2025-08-30 04:39
Group 1 - The gaming industry is experiencing significant developments with major players like Nintendo, Microsoft, and Sony making notable moves in 2023 [1][2] - Sony has officially announced the development of its next-generation console, the PS6, with a release window between late 2027 and mid-2028 [2][3] - The PS6 is expected to feature advanced hardware, including an AMD "Navi 5" Chiplet APU, with performance enhancements over the PS5 [21][22] Group 2 - Sony is also developing a new handheld console, referred to as the "next-gen PSP," which aims to outperform the Nintendo Switch 2 and the ROG Xbox Ally [3][7] - The new handheld will utilize a high-performance AMD APU with a 3nm process, featuring 16 RDNA 5 GPU cores and 4 Zen 6 CPU cores [4][5] - The PS handheld is projected to support at least 24GB of RAM, with a potential for 32GB, to handle modern gaming demands [6][7] Group 3 - The handheld console will have a 1080P display with a refresh rate of either 60Hz or 120Hz, and it will include a "dock mode" to enhance performance [8][9] - In dock mode, the handheld's rasterization performance is estimated to be 50% to 75% of the PS5, while its ray tracing performance could exceed that of the PS5 [11][12] - The pricing for the PS handheld is expected to be between $399 and $499, making it competitive against the Switch 2 and ROG Xbox Ally [18][19] Group 4 - The PS handheld aims to attract developers by providing a new platform for game adaptation and optimization, potentially increasing revenue opportunities [17] - Sony's strategy includes appealing to existing PS4 users to upgrade to the new handheld, which will primarily support PS4 games [39][40] - The competitive landscape includes not only Nintendo and Microsoft but also Valve's upcoming Steam Deck 2, which is expected to launch around the same time [25][42]
关税战打到现在,美国玩家快买不起PS5了
Hu Xiu· 2025-08-30 00:30
Core Viewpoint - Sony announced a price increase of $50 for all PS5 models in the U.S. starting August 21, marking a significant shift as the U.S. market had previously remained unchanged despite price hikes in other regions [1][2][12]. Group 1: Price Increase Details - The PS5 Slim's price rose from $499 to $549 in North America [2]. - This price hike is seen as a shock to consumers, particularly those planning to purchase a PS5 [5]. - The increase is attributed to ongoing trade tensions, particularly the 15% tariff imposed on Japanese goods [25][33]. Group 2: Market Context - North America has been a strong market for Sony, with PS5 sales estimated at over 28 million units, surpassing Europe [15]. - Despite a general decline in hardware spending, PS5 sales grew by 3% in May, indicating robust demand [16]. - The U.S. market accounts for approximately 40% of global PS5 sales, making it a critical area for Sony [17]. Group 3: Trade War Implications - The trade war, particularly under former President Trump's administration, has led to increased costs for companies like Sony, forcing them to pass on these costs to consumers [18][33]. - Sony's production strategy has been affected, with plans to shift some production out of China due to trade tensions [19][29]. - The ongoing trade negotiations and tariffs have created uncertainty, impacting consumer spending and overall market dynamics [28][50]. Group 4: Consumer Behavior and Market Trends - Rising prices for essential goods have led consumers to prioritize spending, with many indicating they would cut back on non-essential items like video games [46][50]. - The overall economic environment, including inflation, is influencing consumer sentiment and spending habits [41][44]. - As prices for gaming consoles rise, there is a potential for decreased consumer willingness to spend on entertainment, creating a cycle of reduced sales and further price increases [51][56].
金燕敏:探索多元化ESG建设
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-29 22:59
Core Viewpoint - Sony Group is committed to enhancing its ESG (Environmental, Social, and Governance) initiatives, aiming to achieve higher ESG standards for future generations through a comprehensive approach across all three dimensions of ESG [1] Group 1: ESG Initiatives - Sony's corporate mission is to inspire the world through creativity and technology, which underpins its ESG goals [1] - The company has developed an innovative agricultural technique called "coexistence farming," which allows crops to grow without pesticides, fertilizers, or tilling, thereby improving environmental sustainability and consumer health [1] Group 2: Implementation Strategy - Sony has established a dedicated ESG management department to tailor ESG initiatives according to its diverse business types, ensuring effective implementation across the entire value chain [1] - The company's approach includes both internal management processes and external communication of its ESG philosophy [1]
PC/主机游戏指数:纵观2025年至今的顶级游戏、发行商和平台,以及它们成功所凭借的制胜策略。
Sensor Tower· 2025-08-29 14:05
Group 1: Core Insights - The PC/console gaming market continues to grow, driven by a mix of paid and free-to-play models, with action games leading in downloads [4][21][22] - EA remains the top publisher in PC/console downloads, leveraging strong sports franchises and collaborations [42][59] - Steam dominates the PC gaming market, with significant revenue growth projected to exceed $12 billion in 2025, driven by paid games [12][16][18] Group 2: Market Overview - The total downloads for PC/console games from 2025 to date reached approximately 1 billion, with action games accounting for 262 million downloads [4][21] - Steam's user base prefers paid content, with 79% of downloads classified as paid games, contrasting with Xbox's 39% for free-to-play [31][35] - The top three publishers by downloads are EA (82.8 million), Microsoft (75.4 million), and Sony (55.4 million), highlighting a concentration in the market [46][48] Group 3: Publisher Strategies - EA's strategy focuses on sports games, licensed IPs, and successful collaborations, maintaining a leading position in downloads [59][60] - Microsoft's performance is driven by major franchises like Call of Duty and Minecraft, with a significant portion of downloads coming from mobile platforms [63][64] - Sony's strategy emphasizes blockbuster titles and narrative-driven experiences, with a high percentage of downloads from action games [70][71] Group 4: Game Performance - FIFA 25 is the highest-selling PC/console game to date in 2025, with 12 million copies sold, followed by Monster Hunter: Wilds and NBA 2K25 [86][92] - R.E.P.O. emerged as a top independent game, showcasing the potential for organic growth through content creators [134][135] - The success of games is heavily influenced by platform strategies, with Steam favoring indie developers and Xbox focusing on Game Pass titles [89][90]
技术趋势观察 | 异构集成技术:从回流焊工艺到热压键合,最终走向混合键合
势银芯链· 2025-08-29 05:17
Group 1 - The article highlights the rapid expansion of heterogeneous integration technology driven by the increasing demand in high-performance computing, optical communication, and sensor industries, with major chip manufacturers like Sony, TSMC, Samsung, Intel, and AMD competing in this field [2] - The evolution of integration technology is outlined, progressing from 2D heterogeneous integration to 2.5D chip integration, and further to 3D stacked integration, with future developments aiming towards 3.5D system integration [2][3] - Specific bonding technologies and their advancements are discussed, including C4 bump spacing in 2D integration (150-110μm), μ bump spacing in 2.5D integration (50-25μm), and the focus on W2W hybrid bonding technology in 3D integration with bonding spacings currently at 8-2μm, moving towards 1.6μm and 1μm [3] Group 2 - TrendBank plans to host the 2025 Heterogeneous Integration Annual Conference from November 17-19, 2025, in Ningbo, focusing on advanced packaging technologies and aiming to establish Ningbo and the Yangtze River Delta as a hub for the advanced electronic information industry [4] - The conference will cover core technologies such as multi-material heterogeneous integration, optoelectronic integration, wafer-level bonding, and advanced packaging techniques, inviting experts from both industry and academia for in-depth discussions [4]
X @The Block
The Block· 2025-08-28 09:01
Sony's Soneium rolls out scoring system to track and incentivize user activity on its blockchain https://t.co/D8JHTC761c ...