Core Viewpoint - The company, October Rice Field, is actively engaging in social responsibility initiatives by supporting frontline workers through charitable activities, thereby enhancing its brand image and societal value [2][3]. Group 1: Charitable Activities - October Rice Field collaborated with the China Population Welfare Foundation to hold a charity event in Beijing, delivering 10,000 pounds of Northeast rice to frontline workers [2]. - The event aimed to express gratitude and provide warmth to urban workers who maintain city cleanliness during winter [2]. Group 2: Commitment to Social Responsibility - The company has invested approximately 7 billion yuan in raw material procurement from 2020 to 2022, supporting local farmers and contributing to the agricultural value chain [2]. - October Rice Field is involved in various philanthropic efforts, including donations for disaster relief and creating job opportunities for rural women [2]. Group 3: Recognition and Brand Value - The company has received increasing social recognition for its commitment to public welfare, including the "ESG Model for Rural Revitalization" award from Xinhua News [3]. - October Rice Field connects agriculture with consumer needs, providing healthy and safe kitchen foods while contributing to societal well-being and enhancing national happiness [3].
十月稻田新年送好米，践行公益为一线劳动者温暖助力