新米飘香季，家庭食品创新品牌十月稻田正式官宣新生代人气演员柯淳出任 "淳香推荐官"，以 "柯粒淳香，新米 上市" 为主题的新米季活动同步启幕，联名限定款五常大米产品于全渠道上线。这场 "米届扛把子 × 新生代演员" 的跨界联动，不仅精准踩中情绪消费风口，更以 "品质 + 情感" 的双重内核，重新定义新米季的流量爆款。 柯淳出道以来专注角色打磨，其 "踏实敬业" 的职业态度，对演艺事业的初心坚守获得业内一致认可。"他用心打 磨演技，深入揣摩角色的认真劲儿，和我们品控员逐粒检测大米的执着一模一样。" 赵文君坦言，这种对专业的 流量共振：知名品牌与新生代艺人的双向契合 十月稻田的人气早已通过市场数据印证：累计服务1.4亿中国家庭用户，覆盖电商、商超、即时零售的全链路渠道 网络更让品牌触达率稳居行业前列。 开年以来，柯淳凭借极具感染力的表演迅速突围：《好一个乖乖女》20 亿播放量创下纪录，"哭戏第一人" 的标签 让其相关片段二次创作量超 100 万条。更关键的是，他 "十次直播九次干饭" 的真实人设，与年轻人 "追剧配美 食" 的生活场景天然契合 —— 这种"爽剧 + 美味"的双重体验，恰好击中当代人"精神疗愈"的核 ...

国泰海通发布研报称，给予十月稻田(09676)"增持"评级，公司为中高端大米品第一品牌，综合优势较 强，看好公司未来持续提份额的能力。该行预计公司2025-2027年EPS为0.57/0.71/0.86元人民币，该行认 为公司的产品符合健康化趋势，公司综合竞争较强，未来有望保持较快增长，给予公司2025年25xPE对 应目标价15.49港元(按1HKD=0.92CNY)。 国泰海通主要观点如下： 行业增长缓慢但升级趋势明显，看好公司提份额的能力 该行看好公司未来持续提份额的能力，基于公司已经建立了较强的综合优势：大单品优势明显且在积极 扩品类，拥有行业领先的全渠道履约能力，在初级农产品上已经建立了难得的品牌力。这些优势该行认 为是要靠多年的行业深耕才能积累起来，竞对难以短期追上。 大米稳健增长，玉米打开第二成长曲线 近几年公司经营业绩保持较快增长，2024年公司收入、调整后归母净利润分别为57.45亿元3.49亿元，对 应2020-2024年CAGR分别为25.35%、12.1%。分产品看，2024年大米/杂粮&豆类&其他/干散货&其他的 收入为40.14/4.7/4.46亿元，2020-2024年CAGR为 ...

国泰海通发布研报称，给予十月稻田(09676)"增持"评级，公司为中高端大米品第一品牌，综合优势较 强，看好公司未来持续提份额的能力。该行预计公司2025-2027年EPS为0.57/0.71/0.86元人民币，该行认 为公司的产品符合健康化趋势，公司综合竞争较强，未来有望保持较快增长，给予公司2025年25xPE对 应目标价15.49港元(按1HKD=0.92CNY)。 国泰海通主要观点如下： 行业增长缓慢但升级趋势明显，看好公司提份额的能力 国内人口数变化不大背景下，大米等厨房食品的总需求相对平稳，但作为客单价偏低的刚需品类，结构 升级一直在进行中，包装化率在逐渐提升。同时当下格局非常分散，预包装大米的CR5仅为14%，十月 稻田在优质大米、东北大米的市占率均为第一。 该行看好公司未来持续提份额的能力，基于公司已经建立了较强的综合优势：大单品优势明显且在积极 扩品类，拥有行业领先的全渠道履约能力，在初级农产品上已经建立了难得的品牌力。这些优势该行认 为是要靠多年的行业深耕才能积累起来，竞对难以短期追上。 大米稳健增长，玉米打开第二成长曲线 近几年公司经营业绩保持较快增长，2024年公司收入、调整后归母净利 ...

以下文章来源于i黑马 ，作者罗浛予 i黑马 . 让创业者不再孤独@i黑马 常斌，启承资本创始人&管理合伙人，黑马加速导师。 曾负责京东集团的战略投资，于2016年创办启承资本，专注消费投资，助力新一代消费冠军。已经投资了十月稻田、锅圈食汇、源氏木语、植护、果子熟了、 零食很忙、钱大妈、薛记炒货、海马体、M Stand、林清轩等知名品牌。 近期，常斌总将公布一个新计划， 文末扫码，即可咨询。 近日， 启承资本创始合伙人常斌 与 创业黑马副董事长罗浛予， 在 对话中聊到一个话题： 现在线下商场门可罗雀，是大家都不愿花钱了吗？ 以下是他们对话的部分精彩内容： 罗浛予： 常 斌总 ， 不知道您有没有这 种 体感 ， 现在走进商场 ， 会发现 人越来越少 ， 甚至连一些 刚需 用 品都在降价 。 这 背后 ， 代表 着 一种 什么 样 的消费趋势 ？ 常斌： 现在 确实可能 处于 一个 转变 时刻 。 有些商场周末也门可罗雀 ， 好像穿着三个颜色的外卖小哥还多一点 。 但是有一些的商场 ， 比如上海的大悦城 、 北京的 合生汇等，人群拥挤 的也受不了 。 这 说明 ， 其实在不同的场合里 ， 消费者 群体 出现了 越来 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 十月稻田集團股份有限公司 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09676 | 說明 | H股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 1,068,153,150 | RMB | | 0.1 RMB | | 106,815,315 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 1,068,153,150 | RMB | | 0.1 RMB | | 106,815,315 | 本月底法定/註冊股本總額： RMB 10 ...

Core Insights - The article highlights the recognition of October Rice Field (十月稻田) as the "Most Valuable Listed Company" at the 2025 Global Economic Forum, reflecting its strong brand value and competitive advantage in the family food sector [1] - The awards were based on six core dimensions: innovation, corporate governance, value creation, strategic foresight, growth potential, and social responsibility [1] Financial Performance - October Rice Field reported a strong performance in its mid-year financial results, achieving total revenue of 3.064 billion RMB, a year-on-year increase of 16.9% [2] - Adjusted net profit reached 294 million RMB, marking a significant year-on-year growth of 97.7% [2] - The core business of rice generated revenue of 2.066 billion RMB, up 21.0% year-on-year, while corn products contributed 433 million RMB, becoming the second-largest category [2] Product Innovation and Market Trends - The company is capitalizing on the growing trend of health-conscious eating, particularly with corn products, by launching various forms such as corn sticks and flavored corn snacks [3] - October Rice Field has developed a diversified product matrix in the snack food sector, responding to consumer demands for health, convenience, and taste [3] Sales and Distribution Strategy - The company has established a comprehensive sales network through deep integration of online and offline channels, with online revenue increasing by 3.4% to 1.837 billion RMB and offline supermarket revenue growing by 26.0% to 496 million RMB [3] - Collaborations with major e-commerce platforms and expansion into high-potential retail channels are part of the strategy to capture market opportunities [3] Brand Positioning and Marketing - October Rice Field is focusing on brand youthfulness to engage the Z and Alpha generations, implementing integrated marketing strategies that resonate with younger consumers [4] - The company has enhanced its brand positioning and communication, acting as a bridge between agriculture and industry, and between rural and urban markets [4] - The sustainable growth logic of the company's business model is expected to enhance its pricing power and profitability stability, further boosting its brand value [4]

中期報告 2025 INTERIM REPORT 2025 INTERIM REPORT 中期报告 Contents 目錄 | Corporate Information | 2 | 公司資料 | | --- | --- | --- | | Financial Highlights | 6 | 財務摘要 | | Management Discussion and Analysis | 7 | 管理層討論分析 | | Other Information | 26 | 其他資料 | | Consolidated Statement of Profit or Loss and Other | 39 | 綜合損益及其他全面收入表 | | Comprehensive Income | | | | Consolidated Statement of Financial Position | 40 | 綜合財務狀況表 | | Consolidated Statement of Changes in Equity | 42 | 綜合權益變動表 | | Condensed Consolidated Statement of C ...

Core Insights - The 2025 "Good Food List" announced by Zhitong Finance recognizes outstanding food brands that adhere to quality, innovation, and industry trends, with October Rice Field being awarded "Annual Corn Brand" for its healthy and tasty corn products [1][2] Industry Overview - Driven by sustained consumer vitality, China's food ingredient market is projected to reach 10.56 trillion yuan in 2024, marking a 12.7% year-on-year growth, indicating a new development phase for the food industry [2] - There is a growing awareness of healthy eating, shifting consumer focus from "eating enough" to "eating well" and "eating healthily," leading to a rapid development of whole grain foods, with corn being favored for its natural health properties [2] Company Performance - October Rice Field's corn category revenue reached 433 million yuan, becoming the second-largest core category, supported by its recognition as the leading corn brand in China for two consecutive years by Frost & Sullivan [2][7] - The company has established three corn industry bases in Liaoning, Heilongjiang, and Guangxi, ensuring a stable supply of high-quality corn products through a comprehensive supply chain [7] Product Innovation - October Rice Field has successfully diversified its corn product offerings, including instant corn segments and fruit corn kernels, expanding into the snack food and single-serving market [9] - The company has effectively engaged with younger consumers by promoting corn as a new social symbol, capitalizing on trends like "weight management" due to corn's dietary fiber and low-calorie content [10] Marketing Strategies - During the 2025 new corn launch, October Rice Field targeted high-potential offline scenarios and collaborated with the game "Cat and Soup," reaching 70 million young players with four co-branded products [11] - The brand has utilized content marketing, e-commerce visual upgrades, and live interactions to create an immersive experience for young consumers, reinforcing its image as a "corn expert" and enhancing its industry influence [13]

Core Viewpoint - The article emphasizes the importance of learning from Japan's "lost thirty years" to identify opportunities in China's evolving consumer market, focusing on the emergence of new national brands and efficient retail models [7][9][28]. Group 1: Insights from Japan - Japan experienced stagnant wages and severe aging during its lost decades, yet it produced successful consumer champions like Uniqlo and 7-Eleven, highlighting the potential for growth even in challenging economic conditions [8][9]. - Two key insights from Japan include the continuous upgrade of essential needs and the rise of affordable alternatives, which shifted consumer focus from luxury to value [10][11][12]. Group 2: Chinese Market Opportunities - The article identifies the "downstream market" as a crucial area for growth in the next two to three decades, emphasizing the need to discover new national brands and chain stores [14][28]. - The author reflects on the early days of JD.com, noting its growth from 1 billion in revenue to becoming China's first trillion-yuan retail enterprise, illustrating the potential for rapid scaling in the consumer sector [15][18]. Group 3: Investment Focus - The company,启承资本, has invested in over 20 consumer brands since its inception in 2016, with 15 companies achieving over 1 billion in revenue and 3 projected to exceed 10 billion this year [24][25]. - The firm aims to support the next generation of consumer champions, focusing on sectors like food, beverages, and lifestyle, with a significant number of community and shopping center stores [24][25]. Group 4: Structural Opportunities - The article outlines two structural opportunities in the Chinese consumer market: the emergence of new national brands and the development of nationwide chains [28]. -启承资本's investment strategy is designed to leverage these opportunities, with a focus on creating long-term value through innovative business models and efficient operations [29][30]. Group 5: Educational Initiatives -启承资本 is launching a program aimed at helping consumer brands overcome growth challenges and achieve significant scale, featuring case studies and strategic insights from successful investments [29][30][32]. - The program will cover topics such as product innovation, competitive strategy, and long-term value creation, tailored for emerging consumer brands and regional chains [50][51].

Core Viewpoint - The upcoming Chinese Farmers' Harvest Festival highlights the role of companies like October Rice Field in supporting farmers' income and contributing to rural revitalization through integrated supply chain capabilities and innovative agricultural practices [1][2]. Group 1: Company Initiatives - October Rice Field has developed a full-chain integration capability to ensure stable supply of quality products, establishing six modern industrial bases in key grain-producing areas such as Shenyang and Wuchang [1]. - The company promotes order-based agriculture to increase farmers' income and has facilitated the creation of over 800 jobs through the "New Min Rice Express+" project, which generated over 200 million yuan in local rice production value in 2022 [2]. Group 2: Economic and Social Impact - October Rice Field has achieved a balance between social value and economic benefits by driving farmers' income through order agriculture and providing agricultural technology guidance, resulting in an average annual income increase of over 100,000 yuan per family for farmers transitioning to industrial workers [2]. - From 2020 to 2024, the company has procured over 14 billion yuan in raw grain, with over 80% of employees at its Xinchang factory being local farmers [2]. Group 3: Product Innovation - The company has restructured its product value chain by innovating in product categories, such as transforming corn into various health-oriented snack products, which has led to corn category revenue reaching 433 million yuan, making it the company's second-largest core category [3].