Affirm: Big Bull For 2025

Company Performance - Affirm (NASDAQ: AFRM) was a notable outperformer in 2024, particularly following the US presidential elections [1] - The company delivered several quarters of strong execution, showcasing consistent performance [1] Industry Trends - Concerns around US consumer credit are rising, creating a challenging environment for traditional credit providers [1] - Buy-now-pay-later (BNPL) operators like Affirm are emerging as a strategic alternative to traditional credit solutions [1] Market Position - Affirm's strong performance positions it favorably within the BNPL sector, especially as consumer credit concerns grow [1]