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The Latest Innovation from CHIPS AHOY! Is…Not A Cookie?! Introducing New CHIPS AHOY! Baked Bites - Bite-Sized Blondies to Satisfy Your Sweet Tooth
MDLZMondelez International(MDLZ) Prnewswire·2025-01-08 14:00

Core Insights - CHIPS AHOY! has launched a new product, Baked Bites, which is a soft-baked treat in a Blondie variety, expanding its offerings beyond traditional cookies [1][2][4] - The Baked Bites are made with real chocolate chips and do not contain high fructose corn syrup, appealing to health-conscious consumers [2][4] - To promote the new product, CHIPS AHOY! is hosting a "Sweet Getaway" sweepstakes, offering immersive hotel experiences in New York City [3][4] Product Details - Baked Bites are square-shaped with a chewy texture, inspired by brownies, and are packaged in convenient snack packs [2][5] - Each box of Baked Bites retails starting at 3.98andcontainsfivesnackpacks,makingitsuitableforon−the−goconsumption[5]−InadditiontoBakedBites,CHIPSAHOY!isintroducinganewChocolateCaramelCookieflavorinearly2025[5]MarketingStrategy−The"SweetGetaway"sweepstakesallowsfanstowinathemedhotelstayinBakedBitesrooms,enhancingbrandengagement[3][4]−Theimmersiveexperienceincludesthemeddecorandexclusivefoodandbeverageitemsatthehotel,furtherpromotingthenewproduct[3][4]CompanyOverview−MondeleˉzInternational,theparentcompanyofCHIPSAHOY!,reportednetrevenuesofapproximately3.98 and contains five snack packs, making it suitable for on-the-go consumption [5] - In addition to Baked Bites, CHIPS AHOY! is introducing a new Chocolate Caramel Cookie flavor in early 2025 [5] Marketing Strategy - The "Sweet Getaway" sweepstakes allows fans to win a themed hotel stay in Baked Bites rooms, enhancing brand engagement [3][4] - The immersive experience includes themed decor and exclusive food and beverage items at the hotel, further promoting the new product [3][4] Company Overview - Mondelēz International, the parent company of CHIPS AHOY!, reported net revenues of approximately 36 billion in 2023, indicating strong market presence [7] - The company is recognized for its iconic brands and is a member of major stock indices, reflecting its stability and growth potential [8]