Diageo identifies 2025 socialising trends in new global report

Distilled 2025 uses AI-driven analysis to offer foresights into trends shaping consumer behaviour in 2025, including the rise of consumers alternating between alcoholic and non-alcoholic drinks ('zebra striping'), exploring 'one night only' experiences and integrating AI further into their daily lives. The report's findings are not siloed to the alcohol industry, supporting brands in any region or sector.LONDON, Jan. 8, 2025 /PRNewswire/ -- Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, ...