Companies from Coca-Cola to Anheuser-Busch are getting in on the canned cocktail market. Here's why

Canned cocktails are having a moment. Americans consumed over 62 million cases of ready-to-drink spirits in 2023, an increase of almost 25% from 2022. They were the second-largest spirit category by volume, behind vodka.  Back in 2016, White Claw launched and took the U.S. by storm. The malt-based drink provided an alternative to light beer, and sales soared over the next five year — but the market quickly became saturated. "You had a plethora of new brands coming in, an oversaturation of new flavor sophist ...