Desay SV Collaborates with Qualcomm to Deliver New Intelligent AI Cabin Platform Powered by Snapdragon Elite Automotive Platforms

Company Collaboration and Product Launch - Desay SV and Qualcomm Technologies held a joint signing ceremony at CES 2025 to launch the next-generation intelligent cabin platform, G10PH, powered by Qualcomm's Snapdragon Cockpit Elite platform [2][3] - The G10PH platform leverages advanced AI capabilities, superior computing, and high-definition graphics to deliver a smart, intuitive, and personalized driving experience [3] - The collaboration builds on a strong long-term relationship between the two companies, with previous cabin solutions integrated into millions of vehicles globally [2][5] Technological Advancements - The G10PH platform features Qualcomm's Oryon CPU, Hexagon NPU for accelerated AI performance, and Adreno GPU, enabling real-time decision-making, adaptive responses, and proactive assistance [3] - The platform is designed to support superior computing, graphics, and advanced AI-enabled cabin products for automotive OEMs, ensuring cutting-edge performance and functionality [5] Market and Industry Impact - The intelligent cabin market in China is projected to reach RMB212.7 billion by 2026, with a compound annual growth rate of 17% from 2022 to 2026, and penetration expected to increase from 59% to 82% [4] - Desay SV holds a leading position in the smart cockpit assembly market with 630,492 units assembled in January-September 2024, accounting for 15.5% market share [4] - The G10PH platform is expected to drive the intelligent transformation of global automotive manufacturers and reshape the future mobility ecosystem [4] Company Background - Desay SV is a leading mobility technology company with R&D and service branches in multiple countries, focusing on smart cabin, smart drive, and smart service integration [5] - The company has 39 years of experience in R&D, design, quality management, and intelligent manufacturing, earning long-term trust from global customers including Chery, Geely, SAIC, Toyota, Volkswagen, and Volvo [5][6] - Desay SV ranked 74th in the Automotive News 2024 top 100 global auto parts suppliers [6] Qualcomm's Role - Qualcomm Technologies is a subsidiary of Qualcomm Incorporated, operating engineering, R&D, and product businesses, including the QCT semiconductor business [7] - Qualcomm's Snapdragon platforms power consumer experiences and drive transformation across major industries, with a focus on AI, high-performance computing, and connectivity [6]