Stellantis aims to reverse years-long declines in U.S. sales and market share in 2025

Core Insights - Stellantis' primary focus for 2024 is to increase its retail market share in the U.S. after experiencing several years of declining sales in this critical market [1][2]. Group 1: Market Performance - Stellantis has seen a continuous decline in U.S. sales, including both retail and fleet, every year since 2018 [2]. - The company's overall U.S. market share decreased from 12.6% in 2019 to 9.6% in 2023, as per annual public filings [3]. Group 2: Leadership and Strategy Changes - Antonio Filosa, who took over North American operations in October, emphasized the need for a revamped leadership team and stronger relationships with dealers, including offering additional incentives and launching new products [2]. - The previous focus under former CEO Carlos Tavares was on profits rather than market share, which contributed to the current challenges faced by the company [4]. Group 3: Acknowledgment of Past Mistakes - Filosa admitted that the company has made "many mistakes" in recent years, particularly in neglecting the importance of the North American market [5]. - The company is considering further changes to its U.S. operations in response to potential regulatory shifts under the incoming Trump administration, which may affect electric vehicle incentives and tariffs [5][6].