U.S. Automotive Brand Loyalty Increases in 2024, according to LexisNexis Risk Solutions

U.S. automotive brand loyalty rate rose 1.8% in 2024 to 52.6% vs. the pre-pandemic benchmark (54.2%) observed in 2019. Post this Key Takeaways The automotive brand loyalty rate rose 1.8% in 2024 to 52.6%, approaching the pre-pandemic benchmark (54.2%) observed in 2019. Out of the 47 brands analyzed, 11 surpassed the industry average in brand loyalty, improving over 2023 findings where only nine brands achieved the same result. As consumers transition to EV and hybrid powertrains to satisfy their transpo ...