Here's Why SoFi Stock Is a Buy Before Jan. 27

SoFi Technologies (SOFI -0.56%) stock ended 2024 on a high note, rising nearly 55% for the year. That was a huge success for a stock that more than doubled in value (up 116%) in 2023 but then traded in a negative range for the first nine months of 2024. The fintech company gradually proved itself over the course of the year, showing that it was getting more profitable, adding millions of new members, and growing its non-lending services. The icing on the cake was that its lending business, which was what wa ...