CloroxPro's Latest Clean Index Report Reveals Increased Call for Eco-Conscious Solutions

Company Overview - CloroxPro is a division of The Clorox Company (NYSE: CLX) and offers trusted commercial cleaning brands, including Clorox Healthcare products for healthcare facilities [2] - The company has a century-long legacy in cleaning and disinfecting and is committed to meeting the demands of industry professionals and commercial facilities such as offices, schools, athletic facilities, and hospitals [2] - CloroxPro launched the 2024 Clean Index report, which details the perceptions, needs, and challenges of over 1,500 cleaning professionals and consumers [4] Industry Trends - Eco-conscious cleaner adoption is at an all-time high, with two in three cleaning professionals stating their facility uses such solutions [6] - 60% of cleaning professionals reported that their facility has set a business goal to use more eco-conscious products [6] - More than half of consumers continue to be concerned about germ exposure at work, with 79% noting the importance of businesses providing disinfecting wipes [7] Challenges Faced by Cleaning Professionals - 50% of cleaning professionals experienced burnout within the last year, with almost half reporting an increase in burnout levels over the past two years [5] - A lack of training is a key factor contributing to burnout, with 60% of cleaning professionals not feeling confident that the areas they manage are properly cleaned and disinfected due to insufficient training programs [5] Product Innovations and Solutions - CloroxPro launched Clorox EcoClean Disinfecting Wipes in 2024 and continues to develop innovative products and solutions to meet the evolving needs of cleaning professionals [1] - The company emphasizes the importance of ready-to-use (RTU) products for efficient cleaning and disinfection of high-traffic areas and frequently touched surfaces [7] Survey Methodology - Data for the 2024 Clean Index report was collected through an online survey in September 2024, involving 1,000 consumers and 511 cleaning industry professionals [8] - The consumer sample was nationally representative based on age, gender, region, race/ethnicity, and income, while the cleaning professionals included frontline workers, decision-makers, building service contractors, and infection preventionists in Education, Government, or Healthcare settings [8]