Choice Hotels International Launches National Marketing Campaign to Inspire People to Maximize their Vacations and "Check Into More"

"Over the last few years, we've seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. "With over 7,500 properties at different price points ranging from full-service upscale hotels with on-site restaurants and bars, to ubiquitous select-service hotels, all connected through a benefit-rich rewards program, we're empowering our guests to unlock more opportunitie ...