Choice Hotels International Launches National Marketing Campaign to Inspire People to Maximize their Vacations and "Check Into More"

Marketing Strategy - The company has observed a cultural shift in travel preferences, with travelers focusing more on experiences rather than just destinations [1] - The company's marketing strategy leverages actor Keegan-Michael Key's relatability and comedic style to showcase the versatility of its hotel options and rewards program [1] - The 2025 media strategy, developed with dentsu X, targets families, young professionals, and business travelers through a video-first approach across connected TV, online video, and social media [3] - The campaign emphasizes personalized messaging and advanced targeting technologies to engage new and existing guests, with expanded partnerships on platforms like Hulu, Disney, Peacock, and Amazon [3] Rewards Program - The Choice Privileges rewards program has 68 million members globally and offers new features such as RewardSaver room rates starting at 6,000 points and expanded booking windows from 14 to 50 weeks [2] - Members can redeem points for premium room features, stays at over 7,000 hotels, and exclusive experiences like college sports and Trackhouse Racing events [2] Brand Portfolio - The company's portfolio includes over 7,500 hotels across 45 countries, offering a range of brands from full-service upscale to midscale, extended stay, and economy [7] - Key brands highlighted in the campaign include Radisson, Cambria, Quality Inn, and Comfort, each offering unique amenities such as modern workspaces, locally inspired designs, free hot breakfast, and spacious rooms [6] Innovative Tools - The company launched the "Time Off Tooolbox," featuring customizable time-off request videos and out-of-office messages created with Keegan-Michael Key's assistance [4] - These tools aim to make the process of requesting time off and setting up out-of-office replies more enjoyable and personalized [4]