Starbucks is extending its free refill policy as it tries to make customers stay longer in stores

Group 1 - Starbucks is expanding its free refills policy to all customers at participating stores, effective January 27, allowing non-rewards members to receive refills at no extra cost with certain conditions [1][2] - The free refill offer includes hot and iced brewed coffee and tea, but excludes flavored iced tea, cold brew, nitro cold brew, iced tea lemonade, and Refreshers [2] - From February 12, rewards members will also need to use a reusable cup or ceramic mug to be eligible for refills, aligning with the new policy [3] Group 2 - Starbucks is reversing its open-door policy, which previously allowed non-paying guests to use store facilities, now limiting access to paying customers and staff [5][8] - The implementation of a Coffeehouse Code of Conduct is aimed at prioritizing paying customers and enhancing the café experience [6] - The changes are part of new CEO Brian Niccol's vision to make Starbucks cafés more inviting for customers [7]