Starbucks Shines, QSR Faces Challenges: BofA's 2025 Restaurant Outlook

BofA Securities analysts Sara Senatore and Katherine Griffin expressed their views on the restaurant industry for the year ahead 2025.The analysts expect slow but still healthy job growth to support restaurant demand, industry pricing to moderate, and promotional activity to rise as input prices fall.Notably, the analysts write that the industry growth in 2024 aligned with historical averages—Blackbox industry SSSG was -0.2% compared to the 2013-2019 average of -0.1%, and PCE growth was +4.9% versus the pre ...