MINISO Launches Flagship Store in Thailand, Building Another Landmark in SE Asia

Accessibility StatementSkip Navigation In recent years, the consumption needs of young consumers have evolved toward a growing demand for emotional satisfaction and self-expression. MINISO embraced the insight of "interest-driven consumption" and developed the "super IP" strategy, collaborating with more than 150 well-known IPs around the world and driving the sales of more than 800 million IP products to date. Adhering to this strategy, MINISO Thailand flagship store is a magical wonderland for shoppers to ...