Core Insights - Zhou Hei Ya International Holdings Limited has entered a strategic partnership with Thailand's IMCOCO Group to launch a new coconut water brand named "Yaya Coconut" [1][5] - The collaboration aims to create a new consumption scenario by combining Zhou Hei Ya's signature snacks with beverages, enhancing the overall consumer experience [1][5] Company Strategy - Zhou Hei Ya is focusing on quality upgrades and customer experience by venturing into the beverage segment, specifically targeting the coconut water category [1][5] - The company aims to leverage the growing health-conscious trend among young consumers who prefer natural, low-calorie, and electrolyte-rich beverages [1][3] Product Development - The first major product under the "Yaya Coconut" brand will be the Freshly Extracted Powdered Coconut Water, made from high-quality Thai coconuts using low-temperature extraction technology [3][4] - The product is marketed as 100% natural with no additives, catering to consumer demands for both taste and health [3] Market Positioning - The partnership with IMCOCO Group provides Zhou Hei Ya with a stable supply of premium raw materials and ongoing research and development support for the "Yaya Coconut" brand [2][5] - IMCOCO Group has established a significant presence in Thailand's coconut water market, with a self-owned coconut agricultural park and a beverage factory, enhancing the supply chain capabilities for the new product [2][5] Future Outlook - The "Yaya Coconut" Freshly Extracted Powdered Coconut Water is set to launch in over 3,000 Zhou Hei Ya retail stores and e-commerce platforms in early 2025 [4] - The collaboration is expected to invigorate Zhou Hei Ya's business and set a new benchmark for cross-industry integration within the snack and beverage sectors [5]
周黑鸭与泰国IMCOCO集团启动战略合作 椰子水品牌“丫丫椰”即将全面上线