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Tesla is offering Cybertruck discounts after shifting workers to Model Y production
TeslaTesla(US:TSLA) Business Insiderยท2025-01-16 10:52

Core Insights - Tesla is offering discounts on the Cybertruck to recover from declining sales, with up to $1,600 off new models and $2,600 off demo versions [1][6] - The company has moved workers from the Cybertruck production line to the Model Y line, indicating a shift in focus due to sales scrutiny [2] - Despite having two million reservations prior to release, the Cybertruck has contributed to Tesla's first annual sales decline in 2024 [3] Sales Performance - Tesla sold 85,000 "other vehicles," including Cybertrucks, Model X, and Model S in 2024, but specific Cybertruck sales figures are not disclosed [2] - The Cybertruck is reportedly turning a profit and outselling competitors like the Ford F-150 Lightning, yet it has not prevented the overall sales decline [3] Product and Pricing Strategy - The Cybertruck was initially priced over $100,000, with a cheaper all-wheel-drive version introduced at $80,000 in October [5] - Discounts are aimed at addressing price barriers for potential buyers, especially after multiple recalls in 2024 [4]