ABInBev(BUD) Prnewswire·2025-01-16 14:00Core Insights - Anheuser-Busch is increasing its investment in Super Bowl LIX, planning to air five ads totaling three minutes of national advertising time and 45 seconds of regional advertising time, showcasing its iconic beer brands for the upcoming year [1][6] Group 1: Advertising Strategy - The new creative campaigns will target a broad audience through national and regional efforts, including Spanish language and streaming broadcasts, as well as pre-and post-game activations [2] - Anheuser-Busch aims to engage 21+ fans by sponsoring flagship events, leagues, teams, and athletes, while also investing in community initiatives [3] Group 2: Brand Highlights - Michelob ULTRA, the fastest-growing brand, will launch its "Play For An ULTRA" campaign during Super Bowl LIX, promoting an active lifestyle [6] - Busch Light will continue its humorous "The Busch Guide by Busch Guy" series, with a new ad airing in Florida on game day before national release [6] - Budweiser will feature a heartfelt commercial highlighting its legacy and resilience, airing on digital channels and select markets [6] - Bud Light will leverage celebrity partnerships to emphasize enjoyment among friends, reinforcing its position as the top-selling beer in the country [6] - Stella Artois will return to Super Bowl after five years with a new campaign focusing on meaningful connections over its beer [6]