Meta could rake in billions in ad dollars if TikTok is banned

A TikTok ban could happen as early as January 19.A ban could mean the migration of users — and billions of ad dollars — to competitors.Meta could gain up to $3.38 billion solely through freed up ad revenue, eMarketer estimated.If TikTok is booted from US app stores, Meta could stand to be one of the largest beneficiaries, analysts say. TikTok, the video platform owned by China's Bytedance, faces an impending ban if the US Supreme Court upholds a law that forces the parent company to divest from TikTok's US ...