Partnership Overview - Aurora Mobile's subsidiary EngageLab has established a strategic partnership with StardustTV, a global short dramas and movies platform [1] - The partnership aims to enhance global user engagement and support StardustTV's expansion in the international market [5] Industry Trends - Short dramas are gaining popularity globally due to their ease of dissemination and consumption, especially with the widespread adoption of mobile internet [2] - Media platforms are developing short drama content with local cultural elements to cater to different market preferences [2] - Mobile push notifications play a crucial role in content recommendation, user analysis, and engagement, facilitating global development [2] StardustTV's Market Position - StardustTV focuses on the international market for short dramas and has extensive experience in popular themes and online literature creations [3] - The platform has achieved explosive download numbers and become a popular app globally due to its precise market positioning, rich content library, and innovative business models [4] Key Features of the Partnership 1. Precise User Segmentation - EngageLab AppPush's tagging function allows StardustTV to segment users based on viewing history, usage duration, and payment status [6] - Customized content push is tailored to different user groups, such as new users and VIP paying users, improving click-through and conversion rates [6][7] 2. Global Coverage - EngageLab AppPush supports time-zone-based push notifications, ensuring users receive messages at appropriate times regardless of their location [8] - This feature has significantly enhanced user engagement and increased click-through rates for StardustTV [9] 3. User-Centric Approach - Multilingual push notifications are automatically tailored to users' device languages, including Spanish, English, Thai, Korean, Japanese, and Chinese [10] - This localized approach has increased message conversion rates and user satisfaction, particularly in non-English-speaking regions [11] 4. Multi-Channel Assurance - EngageLab AppPush integrates multiple channels, including FCM, APNs, and manufacturer channels like Huawei, OPPO, and vivo, achieving a nearly 100% delivery rate [12] - This multi-layered strategy enhances message delivery efficiency and boosts user engagement for StardustTV [13] Future Collaboration - EngageLab will continue to collaborate with StardustTV to optimize multi-channel push solutions, aiming to deliver the best content experience and support rapid, high-quality growth in the global market [14]
Aurora Mobile's EngageLab AppPush Partners with StardustTV to Enhance Customer Engagement Experience and Achieve Global Growth