American Rebel Light Continues Rapid Growth by Signing Distribution Agreement with Tramonte Distributing for Six Counties in Northeastern Ohio

Company Expansion and Distribution - American Rebel Holdings Inc has signed a distribution agreement with Tramonte Distributing for a six-county region in northeast Ohio, including Akron, marking a significant milestone in the company's Midwest expansion [1] - The agreement with Tramonte complements the existing distribution network with Bonbright Distributing in west-central Ohio, strategically enhancing the company's presence in the state [2] - The partnership aims to provide a seamless distribution network, ensuring American Rebel Beer is available in local bars, restaurants, and retail outlets, targeting light beer drinkers who align with the brand's core values [2] Strategic Partnerships and Market Reach - Tramonte Distributing, founded in 1940, is the only alcoholic beverage distributor in Akron and is known for its strong community involvement, including sponsoring a Safe Ride program and contributing to charities [3] - The company is leveraging its existing relationships with major networks like Miller/Coors and AB, combined with independent distributors, to build a robust distribution network [2] - American Rebel Beer has expanded its reach to multiple states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, and Missouri, with plans to add more distributors and territories regularly [5] Product and Brand Identity - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, offering a lighter option for beer enthusiasts [7] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," emphasizing its patriotic values and exceptional quality [6] - The product is all-natural, with no added supplements, and avoids corn, rice, or sweeteners commonly found in mass-produced beers [7] Marketing and Community Engagement - To celebrate the launch, American Rebel Beer and Tramonte Distributing will host Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways, running from early 2025 through the summer [4] - The events aim to engage the community and promote the brand's patriotic identity, offering opportunities for consumers to experience the product firsthand [4] Company Background - American Rebel Holdings Inc primarily designs, manufactures, and markets branded safes, personal security, and self-defense products, and has recently transitioned into the beverage industry with the introduction of American Rebel Beer [8] - The company also produces branded apparel and accessories, further diversifying its product portfolio [8]