Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program

Core Insights - Locafy Limited has launched an enhanced Partner Program, shifting from a reseller model to a focus on direct customer relationships and partnerships with industry leaders [1][2][3] - The new program aims to create a sustainable ecosystem that benefits partners, clients, and shareholders by collaborating with established leaders in key verticals such as real estate and home services [3][4] Company Strategy - The Partner Program represents a significant evolution in Locafy's go-to-market strategy, emphasizing direct engagement with customers and category leaders [2][3] - The partnership with Unique Point, a digital marketing agency, exemplifies the caliber of partnerships Locafy is establishing to drive growth [4][5] Market Impact - The partnership with Unique Point has already shown success, achieving multiple Page 1 rankings for high-value keywords within 30 days for several clients [5] - The program is designed to transition existing resellers into partners, which is expected to reduce credit risk and enhance revenue generation [7]