74 Independent State Farm Insurance agencies sign up in first eight daysUS$51K in MRR (around US$613K ARR) added in first sales pushAI Sales team launches in U.S. with strong initial customer engagement PERTH, Australia, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a global software-as-a-service technology company specializing in location-based digital marketing solutions, including AI-powered search engine optimization (AI SEO), today announced that ...

Summary of Lokify (LCFY) 2025 Conference Call Company Overview - Lokify Limited (LCFY) is a software as a service (SaaS) company specializing in location-based digital marketing, listed on NASDAQ [2][3] - Founded in February 2009, headquartered in Subiaco, Australia, with key markets in the U.S., Australia, and Canada [2][3] - The company has over 600 paying customers and more than 20 global publishing partners [3] Financial Performance - Revenues for FY 2024 were $4.15 million, with $2.9 million reported for the nine months ending March 2025 [4] Market Opportunity - The global market for visibility-related services is projected to reach GBP £790 billion in 2025, potentially growing to $1 trillion in the near future [7] - Lokify aims to capture a significant share of this market by providing cost-effective solutions for small to mid-sized businesses [7][30] Unique Selling Proposition - Lokify's services can achieve SEO results within 30 to 60 days, significantly faster than the industry standard of 12 months to 3 years [6][40] - The company focuses on local SEO, which is more scalable and deployable compared to national or e-commerce SEO solutions [35] Technology and Innovation - Lokify utilizes AI technology to enhance its services, including an AI sales team that has shown promising results in lead generation [21][22] - The company has developed a system that boosts local business visibility in both organic and AI search results [11][13] Customer Engagement and Sales Strategy - Lokify's product is priced at $690 per month, which is considered cost-effective compared to traditional SEO services that can range from $1,500 to $2,000 per month [25][41] - The company has built a large database of business listings (40 million) and claim listings (11.4 million), allowing for targeted marketing [20] Recent Developments - A notable client acquisition includes State Farm Insurance, which has the potential to significantly enhance Lokify's market presence [18][48] - The company is actively pursuing partnerships to distribute its technology in Australia and leverage existing relationships for mutual benefit [50] Future Outlook - Lokify is focused on executing its go-to-market strategy effectively, with a strong emphasis on leveraging its existing database and technology [52] - The management expresses confidence in scaling the business to a $1 billion valuation through strategic partnerships and innovative solutions [28][30] Key Challenges - The competitive landscape in digital marketing and SEO requires Lokify to continuously innovate and adapt to changing market conditions [40][51] - Maintaining consistent performance and delivering on promises to clients is crucial for long-term success [48][52]

Core Insights - Locafy Limited has launched an AI Sales Team, achieving promising initial results in partner acquisition and customer engagement [1][4]. Group 1: AI Sales Team Performance - The pilot campaign resulted in 18 meetings, 130 warm leads, and several proof-of-concept deployments, demonstrating the effectiveness of Locafy's AI-driven strategy [2]. - The campaign, conducted over four days, utilized AI-generated SMS communications to reach 900 digital marketing agencies, achieving 100% attendance at AI-generated meetings and conversion rates exceeding 50% [3]. - The secured opportunities include a national home services franchise with over 700 franchisees and a large digital agency with 450 clients, among others [3]. Group 2: Strategic Vision - The CEO of Locafy emphasized the scalability of their go-to-market strategy, which focuses on using AI to generate high-quality leads and connect them with partners [4]. - The company believes that leveraging its extensive U.S. agency database can significantly drive growth for both Locafy and its partners [4]. Group 3: Company Background - Locafy, founded in 2009, specializes in enhancing visibility for businesses through advanced SEO techniques and AI-driven automation [5].

Core Insights - Locafy Limited has expanded its U.S. presence through strategic partnerships and enterprise wins, focusing on AI-powered product innovations to drive market adoption [1][3] - The company has established a partner-led go-to-market model that is expected to accelerate growth [1][5] Strategic Partnerships & Market Expansion - Signed multi-year, high-value partnerships in the U.S. and APAC with significant deployment potential [6] - Entered a strategic agreement with a U.S.-based online reputation platform, expanding Locafy's U.S. listings footprint by approximately 10,000 end users [7] - Launched an AI-powered SEO product suite, including Localizer, aimed at multi-location businesses [6][7] - Secured large agency and enterprise clients, representing thousands of potential locations for imminent revenue generation [6] Product Innovations - Localizer is gaining traction with large agencies and high-volume partners, positioned as a key growth driver [4] - The AI-driven SEO product suite aims to enhance local and national search visibility with minimal human intervention [7][14] - Developed an integrated Article Accelerator for in-house article creation and publishing, compliant with Google's SEO policies [14] Financial Performance - Total operating revenue for the nine-month period ended March 31, 2025, was AUD $2.4 million, down from AUD $2.9 million in the same period of 2024 [12][14] - Subscription revenue was AUD $2.2 million, compared to AUD $2.6 million in the prior year [14] - Net loss totaled AUD $3.5 million, or AUD $2.19 per share, compared to a net loss of AUD $2.1 million, or AUD $1.63 per share, in the previous year [15] Key Performance Indicators - Monthly recurring revenue (MRR) for the fiscal third quarter was AUD $261,000, reflecting a 1% sequential increase but a 2% year-over-year decrease [16]

Core Insights - Locafy Limited is participating in the 2025 Gateway Conference on September 3-4, 2025, in San Francisco, CA [1] - CEO Gavin Burnett will present on September 3 at 9:00 am PT and will also hold one-on-one meetings with investors and analysts [2] - The presentation will highlight Locafy's recent momentum, including AI-powered product launches and strategic partnerships, aimed at creating a scalable growth model [3] Company Overview - Founded in 2009, Locafy aims to revolutionize the US$700 billion SEO sector by helping businesses enhance their search engine relevance through an automated approach [4]

Core Viewpoint - Meme stocks, which gained notoriety during the 2021 GameStop saga, are experiencing a resurgence, with significant price movements in stocks like Kohl's and Opendoor Technologies driven by social media activity [1][4]. Group 1: Meme Stock Activity - Shares of Kohl's and Opendoor Technologies have surged following posts on Reddit and X, aimed at boosting heavily shorted shares [3][5]. - Opendoor Technologies saw its stock price increase by 144%, rising from approximately $1 per share [5]. - Kohl's shares also experienced a notable rise, attributed to a post from a user on a subreddit forum [5]. Group 2: Locafy Limited Overview - Locafy Limited, a SaaS company focused on proximity-based search engine optimization, has seen its shares decline by 91% since going public in March 2022 [6]. - The company reported a 28% revenue decline to $518,000 for the quarter ending September 2024, alongside a loss of $36,000 [6]. - Locafy has a significant short interest of nearly 60%, indicating potential for meme stock behavior [4][7]. Group 3: Potential for Growth - The global SEO software market is projected to grow at a compound annual growth rate of 13.5%, from $74.6 billion in 2024 to $154.6 billion by 2030 [12]. - Locafy could benefit from local search demand, as 46% of Google searches have local intent, and 76% of consumers visit a business within a day of a local search [12]. - Recent strategic partnerships have the potential to expand Locafy's reach to approximately 10,000 end users, generating over $35,000 in new monthly recurring revenue [12]. Group 4: Challenges and Risks - Locafy faces liquidity concerns, with a current ratio of 0.92, indicating potential difficulties in meeting short-term obligations [12]. - The company is also dealing with intense competition from larger SEO software firms, which may hinder its growth prospects [12]. - High volatility is evident in Locafy's stock, with a beta of 1.82, making it 82% more volatile than the S&P 500 [12].

Core Insights - Experience.com has partnered with Locafy Limited to enhance local marketing solutions in the APAC region, combining review management with AI-driven local search optimization [1][2][6] - The partnership aims to provide an all-in-one platform for professionals and tradespeople to improve their online presence and consumer engagement [3][5] - Locafy's technology, including its patented Local Boost, will facilitate the automation of landing pages and management of local business listings, leveraging a database of over 1.2 million businesses in Australia [4][9] Company Overview - Experience.com is recognized as a leader in customer experience and reputation management, catering to a diverse market including local professionals and multi-location brands [7][8] - Locafy, a SaaS company founded in 2009, focuses on local search engine marketing and aims to transform the $700 billion SEO sector through enhanced visibility and search relevance [9]

Core Insights - Locafy Limited has launched its FY26 suite of AI-powered SEO products aimed at enhancing visibility across organic, AI, and marketplace search results [1][3] - The company has successfully automated the creation of AI-search-ready landing pages, which opens new monetization opportunities [4][11] - Locafy emphasizes the importance of online business listings as a foundation for Local SEO, with over 9.68 million listings in the U.S. alone [5][7] Product Offerings - **Online Business Listings**: Locafy publishes over 9.5 million listings in the U.S. and is focused on partnerships and potential acquisitions to expand its database [5][7] - **Local SEO**: The flagship product, Localizer, combines listing syndication, AI-search optimization, review management, and Google Map Pack enhancement, starting at approximately $690/month [9] - **AI-powered Engagement Tools**: The company has developed an AI Voice Concierge that functions as a virtual receptionist and customer service agent, capable of learning from business documents [10][11] Market Potential - The Total Addressable Market (TAM) for Local SEO solutions in key markets (USA, Canada, Australia, UK) exceeds 40 million businesses [6] - Locafy currently hosts over 63 million business listings globally, with a direct sales opportunity of more than 11.4 million listings [7] Strategic Focus - Locafy is prioritizing AI Search advancements as a scalable revenue opportunity, with significant automation already in place [12] - The company aims to revolutionize the $700 billion SEO sector by improving search engine relevance and visibility through its automated platform [13]

Core Points - Locafy Limited has received a notice from Nasdaq indicating non-compliance with Listing Rule 5250(c)(2) due to the failure to file an interim balance sheet and income statement for Q2 ended December 31, 2024 [1][2] - The company has 60 calendar days, until September 1, 2025, to submit a compliance plan, which, if accepted, could grant an extension of up to 180 days to regain compliance [2] - Locafy is actively working to complete the required filing and plans to submit a compliance plan within the specified timeframe [3] Company Overview - Locafy is a software-as-a-service (SaaS) technology company specializing in local search engine marketing, founded in 2009 [4] - The company aims to revolutionize the US$700 billion SEO sector by enhancing search engine relevance and visibility for businesses through an automated platform [4]

Core Insights - Locafy Limited has entered a strategic partnership to syndicate business listings for a premium segment of the partner's client base, which includes real estate agents and mortgage brokers, expanding its U.S. business listing syndication by approximately 10,000 end users [1][2] - The partnership allows for broader adoption of Locafy's AI search and engagement tools, enhancing the partner's service offerings [2][5] - Locafy's AI search readiness has been tested across major platforms, with its landing pages being cited as primary sources, indicating the effectiveness of its technology [3][4] Company Overview - Locafy is a software-as-a-service (SaaS) technology company specializing in local search engine marketing, aiming to revolutionize the US$700 billion SEO sector [6] - The company provides automated solutions to improve search engine relevance and visibility for businesses in proximity-based searches [6] Strategic Goals - The partnership is part of Locafy's strategy to deepen relationships with complementary technology providers and expand internationally [5] - The company aims to deliver high-value digital marketing solutions that help customers thrive in a search-first world [5]