Eastroc Beverage(SH:605499) Zheng Quan Shi Bao Wang·2025-01-20 12:49Core Viewpoint - Dongpeng Beverage is expected to achieve significant growth in 2024, with projected revenue between 15.72 billion to 16.10 billion yuan, representing a 40% to 43% increase, and a net profit between 3.15 billion to 3.45 billion yuan, indicating a year-on-year growth of 54% to 69% [1] Group 1: Financial Performance - The company anticipates a strong increase in cash receipts from sales, exceeding 20 billion yuan in 2024, marking a significant milestone in its financial management and market operations [1] - Dongpeng's core product, Dongpeng Energy Drink, is projected to surpass 10 billion yuan in sales in 2024, solidifying its leading position in the energy drink market [2] - The "Brew Water" product line has shown remarkable growth, achieving revenue of 1.211 billion yuan in the first three quarters of 2024, a year-on-year increase of 292.11% [2] Group 2: Market Strategy - The company is accelerating its national expansion strategy, with ongoing construction of production bases in multiple locations including Tianjin, Changsha, Zhongshan, and Kunming, and plans for a new base in Hainan [4] - Dongpeng Beverage has established partnerships with 2,993 distributors and successfully penetrated over 3.6 million active retail outlets, reaching more than 210 million consumers [5] - The company is leveraging digital marketing strategies to enhance channel efficiency and activate terminal outlets, significantly supporting its revenue growth [5] Group 3: International Expansion - Dongpeng Beverage is planning to enter the Southeast Asian market, adjusting its products to cater to local consumer preferences, and intends to establish a subsidiary in Indonesia [6] - The company's international strategy aims to open new growth avenues and enhance its global brand presence [6]