研究报告 Research Report 27 Mar 2026 中国必需消费 China (A-share) Staples 中国必选消费品 3 月价格报告：白酒批价跌多涨少，婴配粉外大众品均加大折扣 Wholesale prices of baijiu show more declines than gains, general consumer goods aside from infant formula are increasing discounts [Table_yemei1] 观点聚焦 Investment Focus | 股票名称 | 评级 | 股票名称 | 评级 | | --- | --- | --- | --- | | 贵州茅台 | Outperform 古井贡酒 | | Outperform | | 贵州茅台 | Outperform 燕京啤酒 | | Outperform | | 五粮液 | Outperform 安琪酵母 | | Outperform | | 五粮液 | Outperform 今世缘 | | Outperform | | 海天味业 | Outperform 重庆啤酒 ...

证券研究报告 | 行业点评报告 2026 年 03 月 27 日 白酒筑底，大众品关注成本传导 2026 年春糖反馈暨食品饮料最新观点 消费品/食品饮料 本篇报告重点反馈 2026 年春糖期间行业上市公司与渠道调研反馈。整体来看， 2026 年春糖参会企业与人员皆少于往年，企业重心由渠道流量抢夺更多转向用 户运营与培育。白酒板块动销分化加剧，批价企稳，经销商情绪谨慎但平和， 2026 年或将成为行业中考年，上半场重点关注酒企库存去化、渠道利润修复情 况，率先调整的企业 26H2 有望边际改善；下半场行业竞争将逐步从渠道向 C 端演进，更加关注消费者培育体系的搭建与完善，抢占下一轮周期先机。大众 品板块中，餐饮链 26Q1 明显改善、乳制品微增、饮料、零食量贩景气延续。 ❑ 风险提示：后续动销不及预期、价格表现不及预期、竞争加剧风险、成本上 升风险、渠道调研数据不能反映整体情况。 推荐（维持） 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 142 | 2.7 | | 总市值（十亿元） | 4452.0 | 4.1 | | 流通市值（十亿元） | 4242.1 ...

识别风险，发现价值 请务必阅读末页的免责声明 ⚫ 风险提示。宏观经济不及预期；消费力恢复不及预期；食品安全问题。 972918116公共联系人2026-03-25 13:58:42 1 / 11 [本报告联系人： Table_C ontacter] [Table_Page] 行业专题研究|食品饮料 2026 年 3 月 25 日 证券研究报告 [Table_Title] 食品饮料行业 | | | 2026 | | 春糖会反馈：行业磨底，期待改善 | | --- | --- | --- | --- | --- | | 分析师： [Tabl | 符蓉 | 分析师： 郝宇新 | | 分析师： 廖承帅 | | e_Author] | SAC 执证号：S0260523120002 | | SAC 执证号：S0260523120010 | SAC 执证号：S0260524070009 | | | SFC CE.no: BWC944 | | SFC CE.no: BVZ687 | | | | 021-38003552 | | 021-38003553 | 021-38003816 | | | furong@gf.com.c ...

March 23, 2026 04:22 AM GMT 东鹏饮料 | Asia Pacific 增长动能充沛；首次覆盖给予 超配 作为能量饮料领域的领先企业，东鹏饮料 (东鹏) 在品类扩张 与渠道渗透的推动下持续实现高速增长。公司依托其核心单 品及其稳固的市场地位，维持可持续的高资产回报率。当前 估值具吸引力，持续稳健的执行力有望支撑估值重估。 行业龙头，增长迅速且盈利能力良好：东鹏是中国按销量计排名第一的能量饮料 品牌，其核心能量饮料产品构成公司业务的中坚力量。我们预计，公司在2025–27 期间的收入/盈利复合年增长率将分别达到25%/28%，主要由能量饮料的稳健增长 以及其他饮料产品的强劲增长所驱动。我们预测2025–27年公司毛利率/经营利润 率分别为44–45%/25%。上述预测基于战略与运营因素、功能性饮料的消费者教 育、有效的产品与品牌定位及推广活动，以及高效的渠道与供应链管理。 我们总结未来几年东鹏的主要增长驱动因素如下： 我们首次覆盖东鹏A股与H股，均给予超配 (OW) 评级，A股目标价人民币310 元，H股港币316元。A股目标价对应29倍2026年市盈率或1.1倍PEG，H股目标价对 应 ...

1-2 月社零总额同比增长 2.8%，国内需求稳步扩大 ——食品饮料行业双周报 最近一年走势 分析师：王芳 执业证书编号：S0230520050001 邮箱：wangf@hlzq.com 《茅台发布《市场化运营方案》，大众品 关注细分板块龙头 —食品饮料行业观 点更新报告》2026.01.22 《低位蓄能，向新破局—食品饮料行业 2026 年度投资策略报告》2025.12.28 《白酒筑底，关注餐饮链复苏—食品饮 料行业周报》2025.12.02 华龙证券研究所 摘要： 请认真阅读文后免责条款 证券研究报告 食品饮料 报告日期：2026 年 03 月 23 日 请认真阅读文后免责条款 投资评级：推荐（维持） 2026 年 03 月 09 日-03 月 20 日，申万食品饮料指数涨跌幅为 +0.09%，在申万一级行业中排名第 6 位，全部子行业涨跌幅分别 为，肉制品（+2.11%）、白酒（+1.12%）、调味品（+0.03%）、啤 酒（-0.38%）、乳品（-1.43%）、保健品（-2.65%）、软饮料（-3.21%）、 零食（-5.59%）、其他酒类（-6.02%）、烘焙食品（-6.46%）、预加 工食品（- ...

Wo rl dpa ne l消费者指数（在中国隶属于CTR）最新发 布的 《本土智造，全球竞逐》（Made Local, Played Global） 报告显示：2 0 2 5年，本土品牌已占据亚太地区快速消费品（FMCG） 市场近79%的销售份额，较十年前的74%稳步提升，亚洲本土企业已实现从传统制造商向 品牌驱动。 点击查看报告详情 报告通过对1 6位领导品牌决策人的深度访谈（受访品牌包括东鹏饮料、佳农、恒安集团、 纳爱斯集团、云南白药、韩国农心、越南Vi namil k、印度尼西亚买大食品等），验证了助 力亚洲巨头成功跨越国界、持续领跑的五大关键核心能力。 2 0 2 5年，有4 2 0 0万中国1- 5线城市家庭购买了东鹏饮料。东鹏饮料的成功源于其高效、灵 活的企业文化，以及利用数据实现快速战略执行的能力。企业正积极探索出海机会，以创 造可持续的增长。 本期访谈，我们与东鹏饮料集团董事&副总裁蒋薇薇女士进行了深入交流，探讨东鹏饮料 如何在竞争激烈的功能饮料市场及其他领域实现令人瞩目的增长。 实现快速增长的关键转折点是什么？ 其中的关键在于我们推出了一款250ml，PET瓶装的东鹏特饮，这款产品有着独特 ...

白酒：酒企自 25Q3 起业绩加速出清、步入显性"去库存"阶段，因此酒企业绩出清已在市场预期内，预计 25Q4+26Q1 上市酒企整体会延续 25Q3 相似的出清斜率，26H2 低基数下或步入表观企稳阶段。其中，我们预计两类酒企 26Q1 业绩 已有望提前企稳：1）出清较早、出清斜率较高的二线酒企，如舍得酒业等；2）具备强势α禀赋的酒企，如贵州茅台。 我们看好当前白酒板块配置价值、低预期下胜率可观，尤其是在市场风偏受外部风险事件影响有所波动的窗口期。预 期先行、节后即使淡季亦具备自上而下催化，从复盘来看 PPI、M1 等对白酒需求侧具备前瞻信号意义。伴随"反内卷" 政策持续落地、企业 ROE 有望改善，并传导至企业端招待等支出提升、居民收入预期改善，行业拐点将逐步临近。 配置方向建议：1）品牌力突出、护城河深厚的高端酒（贵州茅台、五粮液），渠道势能仍处于上行期的山西汾酒，受 益于大众需求强韧性&乡镇消费提质升级趋势的稳健区域龙头。2）顺周期潜在催化的弹性标的（如泛全国化名酒古井 贡酒、泸州老窖），有新产品、新渠道、新范式催化的弹性酒企（如珍酒李渡、舍得酒业、酒鬼酒等）。 啤酒：啤酒的需求场景偏大众化、目前餐饮 ...

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [5] Core Insights - The retail sales growth has accelerated, with a focus on feedback from the Spring Sugar Festival. The report suggests that the overall rhythm of the liquor industry is expected to improve on a month-on-month basis, with key recommendations including leading companies like Kweichow Moutai and others focusing on supply clearance [1][2] - The beer sector is witnessing a recovery, with a notable increase in beer production and the launch of new products, indicating a positive trend in consumer demand [3] - The food sector shows a recovery in retail sales, particularly in the restaurant segment, which is expected to drive opportunities in related supply chains [4][7] Summary by Sections Liquor Industry - Jinhuijiu reported a revenue of 2.918 billion yuan for 2025, a year-on-year decrease of 3.4%, while Shide Jiuye reported a revenue of 4.42 billion yuan, down 17.5% year-on-year. The report highlights a significant divergence in performance among liquor companies, with Kweichow Moutai leading the recovery through reforms [2] - Jinhuijiu's product structure upgrade is notable, with high-end products (above 300 yuan) increasing by 25.21% year-on-year, while low-end products (below 100 yuan) decreased by 36.88% [2] Beer and Beverage Sector - In the beer segment, the cumulative production of major enterprises reached 5.797 million kiloliters in January-February 2026, reflecting a year-on-year growth of 6.5%. The launch of the new Yanjing A10 product is expected to enhance market presence [3] - The beverage sector is characterized by intense competition, with companies launching new products to capture market share. Notable new releases include flavored waters and teas targeting specific consumer scenarios [3] Food Sector - Retail sales in the food sector increased by 2.8% year-on-year in January-February 2026, with restaurant income growing by 4.8%. This growth is attributed to the recovery of consumer spending and seasonal factors [4][7] - Wanchen Group reported a record high net profit margin of 5.7% in Q4 2025, indicating strong profitability and market expansion potential [7]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示概不對因本公告全部或任何部分內容而產生或因 倚賴該等內容而引致的任何損失承擔任何責任。 東鵬飲料（集團）股份有限公司 董事長、執行董事兼總裁 林木勤 中國深圳，二零二六年三月十八日 於本公告日期，董事會包括(i)執行董事林木勤先生、林木港先生、盧義富先生、蔣薇薇女士、 張磊先生及林戴吉先生；及(ii)獨立非執行董事趙亞利女士、游曉女士、李洪斌先生及戴國良 先生。 董事會會議通告 東鵬飲料（集團）股份有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然宣 佈，本公司謹訂於二零二六年三月三十日（星期一）舉行董事會會議，藉以（其 中包括）考慮及批准本公司及其附屬公司截至二零二五年十二月三十一日止之 全年業績及其發佈，以及考慮派發末期股息（如有）之建議。 承董事會命 Eastroc Beverage (Group) Co., Ltd. 東鵬飲料（集團）股份有限公司 （於中華人民共和國註冊成立的股份有限公司） （股份代號：09980） ...

Investment Rating - The report rates the food and beverage industry as "Overweight" [1] Core Insights - The report highlights that the CPI (Consumer Price Index) has shown signs of recovery, with a year-on-year increase of 1.3% in February 2026, marking the highest growth since January 2023. This recovery is expected to benefit companies with strong pricing power in the food and beverage sector [2][15] - The report emphasizes the importance of companies that can effectively pass on costs to consumers, particularly in the condiment and restaurant supply chain sectors, as the industry transitions from a cost dividend phase to an initial stage of price increases [3][40] Summary by Sections CPI and Economic Recovery - The CPI has rebounded, indicating a shift towards moderate inflation, with the government targeting a CPI growth of around 2% for 2026. This is supported by fiscal policies aimed at stabilizing economic growth and reasonable price increases [6][15] - The service sector has become a key driver of growth, with significant increases in service prices contributing to the overall CPI rise [20][23] CPI-PPI Dynamics - The report discusses the narrowing of the CPI-PPI (Producer Price Index) gap, which is currently at 2.2 percentage points. This gap indicates that consumer prices are rising faster than production costs, benefiting companies with strong pricing power [28][30] - The report notes that the PPI has shown signs of improvement, with a year-on-year decline of 0.9% in February 2026, suggesting a stabilization in raw material prices [27][29] Cost Transmission and Pricing Power - The report identifies key raw materials that constitute 65%-85% of the operating costs for leading companies in the food and beverage sector, including soybeans, sugar, and dairy products. The ability to manage these costs effectively will be crucial for maintaining profitability [41][44] - Companies in the condiment and restaurant supply chain are highlighted as having strong pricing power, with expectations for a new round of price increases due to rising costs and improved demand conditions [3][40] Investment Recommendations - The report recommends focusing on leading companies with strong channel and product capabilities, clear price increase expectations, and high dividend attributes, such as Haidilao, Anjoy Foods, and Mengniu Dairy [3][40] - It also suggests investing in leading beer companies and high-growth regional leaders, as well as companies in the dairy and snack sectors that possess category and channel advantages [3][40]