Netflix Is Raising Prices Again, All Across The Board

Core Insights - Netflix has reported its largest-ever quarterly increase in subscribers, adding 18.9 million new subscribers, bringing its global subscription base to over 300 million [2] - The company is implementing price increases across most plans in the U.S., Canada, Portugal, and Argentina to support ongoing investments in programming [2] - The last price increase occurred in October 2023, with the Basic plan rising from $9.99 to $11.99 and the Premium tier increasing from $19.99 to $22.99 [2] Pricing Changes - The Standard Plan without ads will increase from $15.49 to $17.99, a $2.50 monthly increase [4] - The Ad-Supported tier will rise from $6.99 to $7.99, a $1 monthly increase [4] - The Premium tier will now cost $24.99 per month, up from $22.99, reflecting a $2 monthly increase [4] - The cost for adding an Extra Member to a primary account will increase from $7.99 to $8.99 per month, a $1 monthly increase [4] Industry Context - Streaming services, including video game subscription services, have experienced price increases over the past few years, contributing to a cumulative financial impact on consumers [3]