Netflix Is Raising Its Prices — Here's What To Know

Core Viewpoint - Netflix is adjusting its pricing for most plans in the U.S., Canada, Portugal, and Argentina, coinciding with the addition of nearly 19 million new subscribers in Q4 [1][3]. Pricing Adjustments - The ad-supported tier will increase from $6.99 to $7.99, the standard tier from $15.49 to $17.99, and the premium tier from $22.99 to $24.99 [1][2]. Subscriber Growth - Netflix ended 2024 with 302 million paid members, up from 269.6 million in Q1 2024, marking significant growth [6][7]. Financial Performance - Netflix's revenue grew by 16% in 2024, and its operating income exceeded $10 billion for the first time [7]. Market Reaction - Following the announcement, Netflix's share price rose over 14% in after-hours trading, reaching $995.30 [4][5]. Content Success - The Q4 lineup exceeded expectations, with "Squid Game" season two on track to become the most-watched original series season, and notable events like the Jake Paul vs. Mike Tyson fight being the most-streamed sporting event ever [3][5]. Company Background - Netflix offers three paid plans in the U.S.: standard, ad-supported standard, and premium, with various features and limitations [6].