Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free speech makeover

Meta's Content Moderation Changes - Meta has recently met with advertisers to reassure them that changes in free speech policies will not lead to harmful content on its platforms [1] - The company has stopped using third-party fact-checkers and will rely on user-made community notes instead [2] - Users will again have the option to see political content on their feeds [2] Advertiser Concerns and Reassurances - Advertisers expressed concerns about the changes, particularly regarding brand safety and suitability [3] - Meta executives reassured advertisers that commitments to brand safety and suitability remain unchanged [3] - Advertisers will still have control over where their ads are placed, ensuring they do not appear next to sensitive content like societal or political issues [4] Broader Changes at Meta - Meta has rolled back its DEI programs and is pushing to cut low performers faster [5] - The company has removed some restrictions on topics like gender and immigration, allowing previously restricted content [3] - These changes are part of a broader shift in Meta's approach to content moderation and free expression [5] Political and Societal Context - The changes at Meta coincide with a different political and societal environment in the US [6] - Meta executives do not perceive any significant internal changes despite the external political shifts [6]