OREO and Post Malone Team Up to Bring Fans What Posty Calls "the Best OREO Ever!"

Core Insights - The OREO brand is launching a Limited Edition Post Malone OREO Cookies, featuring a unique flavor combination and design elements inspired by the artist [1][3][4] - The cookies include a swirled creme of salted caramel and shortbread flavor, sandwiched between chocolate and golden OREO cookies [2][3] - The collaboration aims to engage fans through a digital experience where they can create their own cookie flavor combinations based on their musical preferences [4][5] Product Details - Each cookie pack features one of nine unique embossments inspired by Post Malone's artistic world [3] - The cookies will be available for presale starting January 27, 2025, and will roll out to retailers on February 3, 2025, for a limited time [6] Company Strategy - Mondelēz International emphasizes flavor innovations and collaborations as a strategy to maintain relevance in the snack market [4] - The collaboration with Post Malone is seen as a way to raise the bar and engage fans in new ways [4] Market Presence - OREO is a leading cookie brand, with over 60 billion cookies sold annually, including more than 20 billion in the U.S. [9] - Mondelēz International reported net revenues of approximately $36 billion in 2023, showcasing its strong position in the global snack market [10]