Lincoln National Introduces Two Innovative Next-Gen VUL Products

Core Insights - Lincoln National Corporation (LNC) has launched two new Variable Universal Life (VUL) products as part of the Lincoln AssetEdge series, including an upgraded Lincoln AssetEdge VUL (2025) and a new Lincoln AssetEdge SVUL [1] Product Details - The Lincoln AssetEdge VUL (2025) features enhancements such as an Enhanced Overloan Protection Endorsement at no upfront cost, which protects heavily loaned policies from lapsing under certain conditions [2] - The product also removes the allocation threshold for indexed accounts, allowing unrestricted access during the initial policy years, and introduces two new hedged equity investment options with lower fund fees [3] - The Lincoln AssetEdge SVUL is designed for couples and businesses, providing a death benefit after the second insured's passing, with competitive short-pay pricing and a no-lapse guarantee [4] Strategic Implications - The launch of these VUL products reflects Lincoln National's strategy to meet the financial and protection needs of individuals, couples, and businesses, capitalizing on the high demand for VULs due to their tax-deferred cash value growth and flexible options [5] - The new offerings are expected to enhance Lincoln National's life insurance portfolio, driving higher sales and improving the Life Insurance segment's performance [6] Market Performance - Lincoln National's shares have increased by 18.6% over the past year, compared to the industry's growth of 27%, and the company currently holds a Zacks Rank of 3 (Hold) [7]