Netflix Likes Streaming Live Events—But It Isn't Chasing Full-Season Rights

Key TakeawaysNetflix executives saw live events, including sports, as among the key reasons for its fourth-quarter results that outperformed expectations.Still, executives say that acquiring "large regular season sports packages" still isn't a priority the company."Our live strategy is all about delivering can't-miss, special event programming," the company says. The folks at Netflix are big sports fans—but don't expect the company to fight to own a league's full-season rights.  Executives at the streaming ...