Netflix Stock Hits All-Time High as Analysts See 'Little Pushback' to Price Hikes

Netflix's Performance and Market Impact - Netflix added 19 million subscribers in the fourth quarter, contributing to a total of over 300 million members by the end of the year [1][2] - The company raised subscription prices, including increasing the ad-supported plan from $6.99 to $7.99 in the US, which is expected to drive revenue growth with minimal pushback [1][4] - Netflix's stock surged nearly 10% to an all-time high of $953.99 following the announcement, leading gains on the S&P 500 [3][4] Analyst Expectations and Price Targets - JPMorgan and Wedbush maintained "buy" or equivalent ratings and raised their price targets to $1,150, while Bank of America increased its target to $1,175 [3] - Analysts anticipate that price increases will drive revenue growth in 2025, with the ad-supported tier expected to further boost revenue in 2026 [4] Ad-Supported Tier Performance - Netflix's ad-supported tier accounted for 55% of all fourth-quarter signups in markets where the plan was available, highlighting its growing popularity [2]